After completing a Xiaohongshu launch, is the task over? This is not the case, the process of delivery is important, but the review after the end of the delivery is even more important. Today, Laima Culture Media focuses on how to establish Xiaohongshu review ideas and how to promote Xiaohongshu expert notes? Let's share it with you.
The idea of Xiaohongshu review can be divided into four stepsThe first step is the delivery review
A delivery retrospective is a review of the entire delivery process and revisits the entire delivery process. Therefore, when conducting a delivery review, the first step is to conduct a strategy review. From the dimensions of delivery rhythm, information flow, search budget allocation, etc., comprehensively analyze whether the formulation of the entire advertising strategy is comprehensive.
Immediately after that, it is necessary to carefully review the feedback of the information flow delivery, and judge the results of this delivery by observing the change curves such as CTR CPR. You can then analyze your search optimization results to understand how your keywords are being used and what the actual search volume lift is driving from.
Finally, it is necessary to carry out user asset precipitation, that is, to analyze the users to determine whether the portrait of the target user group is accurate and what potential users are for future development.
The second step is to review the content of Xiaohongshu
The content review is obviously a comprehensive analysis of the notebook itself. When running Xiaohongshu influencers, we will require the content to fit the influencer's attributes. Therefore, when reviewing, we must first carefully analyze whether the talent matrix of this launch is reasonable and understand the drainage situation of talents at different levels.
Then, the quality of the content is judged, and the title, quality, and the text are accurate and vivid in the expression of the selling point. When summarizing experience, it can be carried out according to the four dimensions of popular selling points, influencers, content direction, and user attention.
The third step is platform and track analysis
If the first two steps of Xiaohongshu's review idea are analyzed from the perspective of individuals, then the platform and track analysis is from a broader dimension.
First of all, we need to understand the scale of users and the popularity of the content on the track where the product is located, and understand the competition situation of the current track. This will help us understand the environment we find ourselves in at this stage.
Then, we can further gain insight into the future development of the track, and understand the marketing selling points that we can pay attention to when we launch content on the track in the future, as well as the space that can be expanded in the future, through the top search terms and keywords of the track.
The fourth step is the next step of planning
After a thorough analysis from both the individual and the platform perspective, it's time to make a plan for the next step. The next step is to prepare for a new delivery strategy, which we can consider in five directions.
Product selling points, which include the selling points summarized in the last launch, as well as new selling points that can be highlighted in the future;
Core population, based on the data of the previous delivery, we can delineate the target population more accurately;
Adapt to the scene, depict the use scenario of the product for the core group;
The direction of content creation, summarize experience, build a new talent matrix, and plan future content according to the layout of new talents;
Optimize the marketing model, which includes feeds, search, etc., and determine a new delivery plan based on the content and previous delivery data.
Every qualified Xiaohongshu operation needs to understand and learn Xiaohongshu's review ideas. This will help us clarify our experience and understand where we are and use it in our next campaign.
The above is the sharing of "Xiaohongshu Review Ideas", more dry goods content or talents**Welcome to pay attention to or exchange with Malaysian culture media.