The 26th Family Film and Television Awards landed on CBS

Mondo Culture Updated on 2024-02-14

On January 27, 2024, the American media giant CBS officially broadcast the 26th Family Film and Television Awards in the ** time slot. This year, winners in the home film and television category include Margot Robbie and "Barbie," Cedric the Entertainer and "The Neighborhood," as well as two of last year's beloved films: the sitcom "Full House" and the 1984 drama "Ghostbusters." The ceremony was hosted by Akbar Gbajabiamila and Amanda Kloots of The Talk.

Originally produced by Dick Clark and aired on CBS in 1996, the Family Film and Television Awards recognize the value and significance of home entertainment. There are 11 categories in total, including Best Home Entertainment Series (TV), Ensemble Feature, Game Show, Family Entertainment Series (TV), and Iconic Family Movies and Iconic Classic Series Movies (TV). Nowadays, with the changes in the media environment and the audience's viewing habits, this year, the Family Film and Television Awards has expanded the scope of awards to TV and online platforms, keeping pace with the times. "Recognising and celebrating universally appealing content for audiences of all ages has always been a core principle of our role as the producer of this esteemed awards ceremony," said D**id McKenzie, executive producer of the International Television Awards, in a statement ahead of the telecast. Mike Tankel, partner at marketing and development firm To Be Continue, noted: "The Family Film & TV Awards are a great reminder to creators that there is an opportunity for timeless family-themed entertainment, and there is an audience. This kind of content is not only family-friendly but also advertiser-friendly. In this day and age, even streamers are seeking advertising, and it's important to recognize the inviting and inclusive nature of family-friendly entertainment. Celebrities attending the Family Film & Television Awards include: Adam Sandler, Kel Mitchell, The Amazing Race host Phil Keoghan, Corey Feldman, The D'Amelio Family, Billy Gardell, Folak M. Folák o Lowofoyeku, Max Greenfield of The Neighborhood, Tony Gonzalez, Dee Wallace (ET) and Reginald Veljohnson of Family Matters. Margot Robbie, the star of the blockbuster "Barbie," won Best Actress, while Best Actor went to Cedric the Entertainer, an entertainer from "The Neighborhood."

It is worth noting that over the years, many Chinese faces and voices have appeared behind the scenes of the Family Movie Awards. Dr Jeannie Yi, co-producer of the Family Movie Awards, has been working hard to revitalize the Family Movie Awards for the third year in a row, using "family", an element of empathy for global audiences, to make the Family Movie Awards an international multicultural award.

Dr. Yi Jinsheng took a group photo with David (second from right), producer of the Family Movie Award and founder and president of ATI (second from right), Patrick (first from left), president of popstar pop singer, and Kenery (first from right), founder of the Home Movie Awards, to thank them for paving a "through train for world family entertainment" for Chinese film and television to enter the Hollywood Walk of Fame. Jacky Zhang, a well-known investor who has successfully invested in dozens of listed companies, is well aware of the key role of the Family Film Awards in promoting cultural exchanges between China and the United States. At the celebration on January 27, he accurately pointed out: "The American film industry has rich experience in technology, production and market operations, while Chinese films have a deep heritage in traditional culture, historical stories and national characteristics." Through the Home Film Awards, Chinese and American filmmakers can achieve in-depth exchanges, learning and cooperation, so as to create more global appealing films. "In 2018, Zhang Jiahao launched a film and television industry investment with a scale of 5 billion**, aiming to invest in national cinema chains and global high-quality films, and create a precedent for financial investors to participate in the film and television industry in a systematic, large-scale and standardized manner.

Zhang Jiahao, Yi Jinsheng, Morgan Stanley, banker Grace and other friends

Mr. Cheung Ka Ho and Dr. Yi Kam-sing are making their mark in 2024 at the Hollywood Home Movie Awards, and their prospects are very promising for the investor, who has both an international perspective and a national sensibility. As Hollywood says: The Walk of Fame is made up of money. Dick Clark launched the Golden Globe Awards in 1986 and went public the following year in 1987. The success of the Family Movie Awards is inseparable from the long-term financial support and cooperation, and only in this way can we ensure that it will shine forever!

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