Among the top 10 keywords in this year's consumer market released by the Korea Chamber of Commerce and Industry, the largest private economic organization in South Korea, Chinese products entered the top 10 for the first time, causing heated discussions. These keywords not only reflect the hot phenomena and trends in the Korean consumer market, but also show the growing influence of Chinese e-commerce companies in the Korean market.
First of all, "e-commerce instead of brick-and-mortar stores" has become one of the key words, indicating that the Korean consumer market is ushering in a new era of online shopping. With the development of e-commerce platforms, more and more Korean consumers prefer to shop online, resulting in huge pressure on physical stores. At the same time, the influence of Chinese e-commerce companies in the South Korean market continues to expand, from mobile phone "thumb people" in their twenties to middle-aged elites in their forties and fifties, more and more people have become long-term users of China's cross-border e-commerce.
In addition, "improving operational efficiency" is also a hot trend in the Korean consumer market. In the face of increasingly fierce market competition, Korean offline retailers are looking for ways to improve operational efficiency, including strengthening the connection between procurement, logistics and other links to minimize duplication of costs and services. This trend has led Korean department stores to expand their store size and increase their experience facilities to develop into large-scale, multi-faceted shopping malls. Supermarkets and convenience stores, on the other hand, are looking for differentiation, with food and specialty items expected to be the focus of sales this year.
It is worth mentioning that "Chinese products are airborne" has become a hot word in the Korean consumer market. With the continuous improvement of the quality of Made in China, more and more Korean consumers have begun to accept and love Chinese products. For example, against the backdrop of rising milk prices in South Korea, people's demand for plant-based protein drinks has grown, and Chinese-made soy milk machines have recently become popular in South Korea. In the Korean retail market, e-commerce penetration is expected to increase to 46 this year3% to further promote the development of Chinese products in the Korean market.
In addition, "personalization of artificial intelligence" was also selected as one of the top 10 keywords for the first time. It is expected that in the future, artificial intelligence is expected to be the best on and offline, quickly recommending the products they need for consumers. This trend will make the Korean consumer market more convenient and personalized to meet the increasing spending needs of consumers.
To sum up, the top 10 keywords of the Korean consumer market not only reflect the hot phenomena and trends in the market, but also reveal the growing influence of Chinese products in the Korean market. In the future, with the continuous development of e-commerce platforms, Chinese products are expected to achieve a higher position in the Korean market. At the same time, the Korean consumer market will also usher in a more convenient and personalized shopping experience.
It is worth mentioning that these trends and phenomena in the Korean consumer market also have high reference value for our domestic consumers. We can learn about the development direction of the global consumer market, as well as the advantages and disadvantages of e-commerce companies in the market competition. In addition, with the convergence of the global consumer market, our domestic consumers are also expected to enjoy more high-quality products and services from all over the world.
In conclusion, the top 10 keywords of the Korean consumer market reveal the current market development trend and the influence of Chinese products in the international market. In the future, with the continuous development of e-commerce platforms, Chinese products are expected to achieve a higher position in the Korean market. At the same time, the Korean consumer market will also usher in a more convenient and personalized shopping experience.