It's really going to change, Wang Jianlin sold 10 Wanda Plazas, Pinduoduo opened a refund-only mode, and now the market environment is getting more and more volatile! Starting in February 2024, the era of alternating wealth and poverty is coming, seize the good outlet, and pigs can go up the tree.
So what is the new economic outlet? Ali Research Institute has mentioned before that in the next 10 years, pure e-commerce will slowly disappear, and the S2B2C business model will be replaced. At this time, you will definitely ask, what is the model of S2B2C, simply put, it is to build yourself into an empowerment platform, empower merchants, and then jointly serve consumer groups.
I believe that everyone is familiar with Chenguang stationery. From renting a small bungalow, it has been hard to now have more than 80,000 stores across the country, with an annual revenue of up to 5 billion! Just selling pens can sell 2.3 billion pieces, do you think he made money by selling pens? In fact, we were all deceived by him, his way of making money is beyond your imagination, he doesn't make money by selling stationery at all! Next, we will reveal the business chain behind him, pure dry goods, which are worth repeated study and study by the bosses.
The first step is to identify the C-end group - students.
Since it is selling stationery, Chen Huxiong thinks what kind of people are in high demand for stationery? The answer is definitely students! On average, a student runs out of a black pen in 3-5 days, while an office worker may not run out of a pen in a month.
The second step is to determine the B-end merchant - empowerment.
Chen Huxiong looked for stationery stores near various schools, these stationery stores are generally family workshops, there is no brand label, if there is a brand stationery store next to it, they have no room to survive at all! So Chen Huxiong talked to these stationery store owners about cooperation, if you cooperate with me, your store will only make more money than before. What are the benefits of working together for those stationery stores?
M&G will provide guidance on the display of goods and daily operation of cooperative stores, in addition to a cash subsidy of 3,000 yuan. The premise is that the store can only sell Chenguang stationery, and it is necessary to hang the signboard of Chenguang stationery. For stationery store owners, what to sell is not to sell, Chenguang also has subsidies, free shelves, free upgrades, and can also be named Chenguang brand, no matter how you look at it, you have taken a big advantage, and you are a fool if you don't cooperate. No wonder Chenguang can do so much, Chen Huxiong's marketing thinking is really wonderful. More than 80,000 stores, equivalent to more than 80,000 free billboards! Even if the customer doesn't buy it, it can make them preconceived, and then a little publicity will directly blow up the order.
This set of empowerment does not compete with peers, but helps peers do good business, and then turns peer stores into their own stores, such as the 7-11 chain stores in the retail industry. The third step is to integrate the stationery of all stores of the upstream ** chain Chenguang from the headquarters, and the headquarters uses the large purchase volume to find upstream raw material suppliers to reduce prices.
In addition, Chenguang also built its own supply plant to form a complete super ** chain, and all product research and development, development and logistics are one-stop, so as to realize the self-production and self-sale of core raw materials, which are transported to stores through their own logistics system. Can you believe it? 40% of M&G's profits are in the chain!
Nowadays, many traditional enterprises are reluctant to make changes, and their eyes are always fixed on the price difference of products, and their business has not improved for a long time, or even become smaller and smaller. In fact, it's not just Chenguang, the successful companies we see now are basically playing like this, such as Baiguoyuan, Wallace, Heilan House, Michelle Bingcheng and so on. In the future, if you don't understand this model, your business will be at least 10 years behind.
Therefore, whether you open a physical store, a factory, or a company, or the size of your enterprise, you can be transformed and reborn through this model to become bigger and stronger.