The electric motorcycle industry has experienced a significant decline in sales in 2023, and the overall market size has shrunk to 481050,000 units, a decrease of 3697%。
This significant decline may be due to a variety of factors, such as changes in consumer preferences, adjustments to new energy subsidy policies, increased market saturation, and fluctuations in the macroeconomic environment, in which the competitive landscape within the industry has also changed.
The total sales volume of the top 10 companies reached 465030,000 units, accounting for 96 of the entire market7%, indicating that the market concentration has further improved. This means that the many remaining small businesses will only be able to compete for the remaining 33% market share. This highly concentrated market situation can lead to greater pressure on small businesses to operate, or even have to be forced out of the market!
As important players in the industry, Luyuan and Tailing are respectively rated with 57420,000 and 55Sales of 420,000 units ranked second and third, with a market share of 119% and 115%。Although their sales volume and market share are relatively high, there is still a large gap in the face of industry leader Yadea.
For Luyuan and Tailing, the competitors have become stronger again.
Yadea with 221With sales of 860,000 units, it ranked first and its market share reached an astonishing 461%。This figure accounts for almost half of the market, showing Yadea's comprehensive advantages in brand influence, product quality, marketing and other aspects. Yadea's leading position is not only reflected in sales, but also in its good reputation and stable market share in the hearts of consumers, which enables it to maintain its leading position in the fierce market competition.
Overall, the decline in sales in the electric motorcycle industry in 2023 reflects the grim situation in the market, while also revealing the competitive situation within the industry. In such an environment, enterprises need to pay more attention to product innovation, market positioning and brand building to cope with changing market demand and fierce competitive pressure. February** Dynamic Incentive Program