Rhino Entertainment Original
Edited by Fang Zheng and edited by Pu Fang
From the beginning of 2024 to the Spring Festival, the presence of variety shows is simply negligible compared to the film variety, and netizens on the topic of Jia Ling next door can chat for more than a month, but it is difficult to see a topic that makes the ** scene glance at the variety show.
The situation took a turn for the better after the Chinese New Year.
First of all, the movie was hot, and on February 21, the hot and hot concert topic landed on the hot search to attract netizens to watch, this is Mango's new IP after-sales variety show; and last weekend, "Let's Farm 2" and "Infinite Transcendence Class 2" were broadcast, which detonated the multi-dimensional topic of rectifying domestic entertainment; This week, all the staff accelerated the re-recording and rumor-mongering turmoil, but it made melon-eating netizens enthusiastically pay attention to the ...... of the show
Although compared with the film variety, the variety show topic mentioned above by Rhino Jun is not very out of the circle, but for the variety show industry that has been cold for a long time, this is already a gratifying change.
Looking at the current Q1 hit and pending projects on various platforms, the market seems to be really hot. In addition to the above talking about variety shows, such as Tencent** "Half-familiar Lovers 3", Mango TV "We Three" and other blockbuster projects will also make a surprise appearance in Q1. Based on this, this Rhino Jun will talk about these "new jobs" of Q1 variety shows.
"Hot" started singing, and the variety show was live
The rise of variety shows still has to borrow the hand of movies.
Let's talk about the unpopular highlights of "Hot Concert" first.
Anyone who has watched the hot search knows that this is the "first movie IP after-sales concert" operated by Mango TV, but in fact, the Gan Yi team that created the show is actually the creator of last year's "Fengshen Group Comprehensive" and "Fengshen Training Camp".
Last year, in the old article "In only 24 days, the enlightenment of the rapid creation of "Fengshen Tuanzong" to the industry", Rhino Jun praised the ability of the Ganyi team to capture the best trends and create programs quickly, and this "Hot Concert" also demonstrated the team's insight and execution of taking advantage of the situation to break the circle of movie topics to create IP.
Although it is rumored to be called a "concert", in essence, "Hot Concert" is more like a meeting between the creator and fans based on the after-sales model of the movie.
The project has received enthusiastic attention, or because of the long-tail effect of the movie phenomenon, and the MV of the popular OST "Everything in Time" sung by Shuang Jia Ling in the air has swiped the major social media platforms, laying the foundation for the landing of this OST concert.
And because of Jia Ling's love for Wu and Wu, who represent the 2024 inspirational totem, the audience also has a good impression of the main creators in the film, Lei Jiayin, Zhang Xiaofei, Sha Yi, Yang Zi, and Li Xueqin, they all appeared in the list of performances spread on the Internet, and the joining of professional singers Da Zhang Wei, Zhou Shen, Wang Sulong, and Xilin Nayi Gao is also expected to increase the quality and gold content of the concert.
Hot Concert" is a new job, and other Q1 variety shows are not far behind. Also produced by Mango, it was recently rumored on the Internet that the "all-male relaxation travel variety show" "We" led by Mao Buyi, Guo Qilin, and Wei Daxun has been recorded in Changbai Mountain.
In terms of music comprehensive, Tencent** recently launched a full-time music variety "10,000 Yuan Stage", in which Tencent** provides "10,000 yuan" production funds for artists who release new songs to create an exclusive stage, and the program concept of helping domestic entertainment play songs is worthy of recognition. And it is rumored on the Internet that Mango is also preparing for the all-Chinese class girl group music variety "100% Production", and has previously sent the topic of Zhang Yixing's girl group or its upcoming debut to the hot search, and the show can be described as a long-lost show fan welfare.
Moreover, at a time when it is difficult to push topics in the variety show market, in fact, all platforms are experimenting with the idea of "finding another way". Q1 The project that surprised Rhino Jun was that Douyin planned a short ** version of "Quick Book" "The Big Hit is Coming", which has insight into the publicity and distribution needs of film and drama dramas on various platforms, which can be described as a curve of short ** variety shows to save the country.
"Infinite" and "Farming" rescued the variety show topic field
After chatting about the new job, let's talk about the seeded players.
The new project must be rectified, but to boost the popularity of the discussion, the variety show IP that has been tested by the market is the main project of each platform. In the past two weeks, the launch of "Infinite Transcendence Class 2" and "Let's Farm 2" has played a key role in rescuing the topic field of variety shows at the beginning of the year.
Last year, "Infinite Transcendence Class 1", which often staged famous scenes of artists' dramas, gained a lot in the market, and this year, TVB came to rectify the internal entertainment "Infinite Transcendence Class 2", and once again created a lot of popular short ** card segments that were the envy of peers.
He Luoluo put on lipstick, Wu Zhenyu Yin and Yang "don't know why boys use such makeup"; Jin Sha mentioned her boyfriend who was 19 years younger, and Wu Zhenyu opened up the ...... "Would you like to play his mother".Who knows, the feeling of internal entertainment being dominated by Wu Zhenyu is back, and Wu sir, who can feed the short ** clip material as soon as he opens his mouth, is simply full of firepower!
I also want to mention it here, I don't know if it's a rhinoceros delusion, this season of "Infinite Transcendence Class 2" seems to be more interesting. This season not only has the drama scene of the old drama bones suppressing the little fresh meat, but also the first issue of "Do good actors want to shoot vertical screen short dramas" and "Can you still be an actor with frequent live broadcasts" and other discussions triggered by Jin Chao and Zhu Zixiao are all very current affairs and industry value, and the program team seems to have touched back the core soul of some acting variety shows.
If you want to talk about how to bring topics to variety shows, "Let's Farm 2", which was launched the day before "Infinite Transcendence Class 2", also has a lot to say. As iQiyi's proud work of winning the award last year, this IP is a series that is rarely popular and word-of-mouth on the market today, and the ten teenagers who are becoming more and more mature in the second season have the demeanor of professional farmers.
With the foundation of the first season's ten diligent and circle-breaking topics, this year's "Let's Farm 2" has attracted the attention of the first field from the finalization, live broadcast to the start of the broadcast. In the program, the teenagers unlocked more diversified and technological farm skillsOutside the program, the "overseer live broadcast" that starts from time to time is eye-opening, such as building lobster ponds, building strawberry flower greenhouses and other experiences are all long-lived, and related live broadcast topics are almost daily stationed on Weibo hot searches.
In addition to these two comprehensive 2 generations, there are also a lot of Q1 mango topic comprehensive N generations. "The Great Detective 9" previously written by Rhino Jun continues to maintain a good reputation of "domestic entertainment cannot be replicated and pushed to the Spring Festival Gala", "The Silent Three-Faced Sheep" has reached a new height from the scale of the setting to the volume of the story, and the combination of Shuangbei CP (Sa Beining & He Jiong) of the Lantern Festival Gala of the main station directly topped the hot search, which also shows the public's loyal followers of the IP.
The "All Acceleration Season", which was broadcast during the Spring Festival, was recently involved in a turmoil, first it was rumored on the Internet that Wang Hedi was dissatisfied with the program rules and asked for a re-recording and detonation**, and then the program team officially refuted the rumors, and the suspected whistleblower apologized to Wang Hedi, and the incident basically ended in the nature of malicious rumors. Although the variety show is a bit outrageous on the hot search based on rumors, it has unexpectedly played a positive role in spreading the public's attention for the show.
After the Spring Festival, variety shows are back on track?
The variety show market has finally survived the Spring Festival.
In fact, for a long time, it has been a bit contrary to inertial cognition that the Spring Festival may not be a good new node for variety shows. Because of the increase in entertainment programs such as parties and movies during the Spring Festival, which are more atmospheric and more suitable for the whole family, it is more difficult for variety shows weakly related to the Spring Festival to compete for the audience's attention.
This may explain why all platforms have tacitly chosen to launch new variety shows after the Spring Festival this year. For example, on the 27th, Tencent** launched "Half-familiar Lovers 3", which was specially scheduled after the Lantern Festival, and pushed the popularity of Half-familiar Lovers 3 reviewed the concept of love as soon as it came up, and the straight ball of Half-Familiar 3 came earlier than in the past and other topics, The setting of "full-time island love" is quite novel, and the bold and innovative love drama has great potential to explode.
Of course, the Spring Festival cool of variety shows may be just an accidental phenomenon this year, after all, Q1 in the early years was a hot new season for major S-level shows, and the Spring Festival did not seem to delay the frenzy of domestic entertainment chasing idols at all, and the Spring Festival cool looks more like a fig leaf to cover up the overall weakness of the variety show market.
But in any case, it can be seen with the naked eye that after the Spring Festival, the Q1 variety show market is indeed in an obvious recovery, whether it is an audience who loves to watch love dramas, reasoning or music dramas, there is more than one program to choose from on each ** platform, and the whole industry should regain the confidence to win back the audience's attention.
From 2023 to 2024, the current variety show market is indeed a little low, but it is precisely when an industry is at a low point that "confidence" is particularly important.
Guozong, please don't be discouraged, come on!