Recently, some consumers complained online that when they ordered milk tea takeaway on the official mini program of Bawang Chaji, they found that the merchant charged a packaging fee according to the number of cups, but in fact, only a small amount of insulated bags were used for milk tea. This practice has aroused the doubts and dissatisfaction of many netizens, who believe that the merchant is suspected of "boring bags" and unreasonably overcharged.
A consumer, Mr. Zhou, said that he bought 6 cups of milk tea for takeaway on the Bawang Chaji mini program, but saw that the order showed that he needed to pay 6 yuan for packaging, and when it was delivered to his home, the 6 cups of milk tea were only packed in 2 insulated bags. Mr. Zhou believes that a thermos bag can hold 4 cups of milk tea, but the merchant charges according to the number of cups, which is very unreasonable. Another consumer said that she had ordered 19 cups of milk tea on the Bawang Tea Ji applet before, and found that she needed to pay 19 yuan for packaging at the checkout, but there were only 5 insulated bags when they were actually delivered, which made her very incomprehensible, "The tea packaging bags bought on the spot are all given for free, and the takeaway is charged so much." ”
In response to these complaints, the staff of Bawang Chaji Company responded in an interview with The Paper. They explained that dine-in will give away packaging bags, but the "packaging fee" charged when ordering take-out is actually the cost of insulated bags, and the ** of insulated bags is determined according to the size, and different insulated bags can hold different amounts of milk tea. They said that a single-cup insulated bag is 1 yuan, a double-cup insulated bag is 2 yuan, and a four-cup insulated bag is 4 yuan, so it is just one yuan per cup, which makes everyone mistakenly think that it is charged by the cup. They also said that the charging standards for takeaway insulated bags are unified across the country, and they have also been publicized on the small program. Regarding consumers' doubts about the fact that only 5 insulated bags were used in 19 cups of milk tea, they said that 5 should be used in 4-cup large insulated bags, and if consumers want one cup and one bag, they can also make remarks when placing an order.
I saw in the Bawang Chaji applet that in the column of "thermal insulation bag", the ** of a single cup thermal insulation bag, a double cup thermal insulation bag, and a four-cup thermal insulation bag were marked, and the number of cups was different, and the size of the thermal insulation bag was also different. In the "FAQ" of the applet, there is also a description of the charge for the insulated bag, saying that "the insulated bag is to ensure the quality of the tea, maintain the temperature of the tea, and ensure the taste of the tea, so a certain fee needs to be charged, and the cost of the insulated bag is charged according to the size of the insulated bag, not according to the number of cups." ”
Some netizens believe that the charge of the insulated bag should match the number of cups, rather than letting consumers make their own notes, which will cause information asymmetry and misleading. Some netizens believe that the charge for thermal bags should be optional, not default, and consumers should have the right to choose whether they need thermal bags, rather than being forced to charge. Some netizens said that the charge for the insulated bag is reasonable, because the cost of takeaway is not the same as that of dine-in, and the insulated bag is also to ensure the quality of the tea, and consumers should understand and support.
Founded in 2019, Bawang Chaji is a professional tea brand with nearly 300 stores across the country, focusing on the concept of "freshly brewed" tea, which is loved by many young consumers. But in terms of takeaway charges, it is not the first time that Bawang Chaji has caused controversy. Last year, some consumers complained that Bawang Chaji's takeaway** was one yuan higher than dine-in**, and it also had to charge a packaging fee, which made it feel like it was "slaughtered". At that time, the staff of Bawang Chaji also explained on the grounds of the cost of insulated bags, saying that the cost of takeout is higher than that of dine-in, so it is different.
In the food delivery industry, the collection of packaging fees is also a common problem. In order to save costs, reduce waste, or improve quality, some takeaway platforms and merchants will charge for takeaway packaging, but this often causes dissatisfaction and resistance among consumers, who think that merchants are overcharging or raising prices in disguise. Some consumers will also put forward higher requirements for the packaging of takeaways, hoping that the packaging can be more environmentally friendly, safer, more beautiful and more convenient. How to ensure the quality and efficiency of takeaway while meeting the needs and expectations of consumers is a problem that needs to be continuously explored and improved.
List of high-quality authors