This article**[People**].
In Chaoyang District, Beijing, the community vegetable market has a rich variety of vegetables, melons and fruits and other products. The picture shows the stall owner tidying up the vegetable stall.
Photo by reporter Jiang Yushi.
The gourmet snacks sold in the Qingyun vegetable market in Liuzhou, Guangxi, attract many young tourists.
Photo by Liu Juncong (Image China).
The newly built Jihu vegetable market in Jishui County, Ji'an, Jiangxi Province recently opened to better meet the needs of citizens. The photo shows a customer (right) asking for a quote from a merchant.
Liao Min (People's Vision).
A table of good dishes in the reunion season is full of care for loved ones, expectations for the New Year, and love for life. Walking into the vegetable market, there are a dazzling array of seasonal goods, and there is a taste of life where people come and go.
The ** Economic Work Conference held at the end of 2023 proposed to "optimize the consumption environment". Nowadays, many wet markets are adapting to diversified needs and trying to innovate their operations, which not only maintain the convenience of life supply, but also enhance the comfort of consumer experience, not only to retain repeat customers, but also to win new customers. This edition has recently cooperated with the people's *** client "Vision" to jointly carry out the "Come to the Vegetable Market" media integration activity, collect netizen stories online, visit the vegetable market offline, and see what new scenes and new changes are in the consumption environment at the doorstep.
Editor. Harbin Daoli vegetable market ushered in a new customer group.
Driven by young consumers, visitor traffic increased by 15 times, consumption increased by 1 time, close to 1 million person-times, 20 million yuan", respectively".
At the end of the year and the beginning of the year, Harbin has become a popular tourist destination. For foreign tourists, the vegetable market "inlay" in the streets and alleys is the most direct place to experience the taste of the city.
Bring a few catties of red sausage home, and only then can you be considered to have come to Harbin" "Leba with a big head, you can eat it" ......In the Daoli vegetable market in Harbin, the characteristic sound of selling is mixed with the music of frying, cooking, pots and pans, and merging into a river of sound. Liu Ziwei, from Chongqing, nibbled on the boiled bud rice of "two yuan a piece, five yuan for five yuan", shuttling freely.
24-year-old Liu Ziwei, a graduate student of Chongqing Normal University, took advantage of the winter vacation to travel to Harbin with her classmates, experienced the amusement projects of the ice and snow world, appreciated the ice lantern art in Zhaolin Park, and then "visited the Daoli vegetable market": "We have long paid attention to this century-old market, and we have made a special trip to 'check in' to experience the 'old iron' food in Northeast China." ”
Sweet honey buns, glutinous sticky bean buns, fragrant roasted cold noodles, crispy fried tenderloin ......Daoli vegetable market is nearly 1There are more than 200 shops in the 40,000-square-meter market, which satisfy the taste buds of visitors from all over the world as much as possible.
It has a strong human touch and a taste of life, providing an "immersive experience". Liu Ziwei bought interesting and ate comfortably: "The eldest sister who sells red sausages has a mouth, 'What are you going to do today', I will treat myself as an old customer, chatting while picking, and relying on the sweetness of my mouth can also make the eldest sister wipe zero." ”
The old store ushered in new customers and had new vitality. Driven by young consumers, visitor traffic increased by 15 times, consumption increased by 1 time, close to 1 million person-times, 20 million yuan", respectively".In the impression of Ma Rongfeng, manager of the Daoli vegetable market, including tourists and citizens, there have been more and more young people visiting the vegetable market in recent years, and even account for the majority.
Why do young people love to visit the wet market?
In Liu Ziwei's view, the "appearance" of the vegetable market has contributed to this "two-way rush": "We are running for special snacks, but we will definitely pay attention to sanitary conditions." Although there are many merchants here, the stalls are neat and the environment is clean, which makes people feel comfortable and assured. ”
In Ma Rongfeng's eyes, to "cater to" young people, there must also be an "exclusive secret recipe": "Young people like to play social**, and pay attention to 'let the circle of friends eat first'." Therefore, we encourage stall owners to actively show themselves, speak more words to customers' cameras, and at the same time cover the market with Wi-Fi, so that merchants can broadcast live and customers can share. ”
Reporter's testimonial] Daoli vegetable market, water vapor, oil smoke, steaming hot, full of popular ......The breath of life blends here, condensed into a variety of flavors on the tip of the tongue, making people really feel the beauty of daily life, which is probably the reason why many young people fall in love with visiting the vegetable market.
Chengdu Zhongdao Street Vegetable Market embraces new formats.
The rent of the wet market is lower, and the cost saved can be used to upgrade the quality of materials and stores to better meet customer needs."
Walking along the Zhongdao Street Market in the streets of Shuyuan Street, Jinjiang District, Chengdu, you can see a dazzling array of fresh vegetables, fruits, meat, poultry and seafood, and shouting and asking for prices one after another.
On the side of the street, a small house with red brick and wooden doors flashes into view, which is quite surprising - this is a coffee shop. "The original site was a chicken shed, which was transformed into a coffee shop, but I didn't expect it to become an 'Internet celebrity'. Chang Sihong, the person in charge of the store, opened a campus coffee house when he was in college in 2018. After graduating, he systematically studied beverage preparation and store management, and returned to Chengdu to start a second business.
Why do you want to open a coffee shop in the wet market?
There is a sense of contrast and fun. Chang Sihong said frankly, "More importantly, the rent of the vegetable market is lower, and the saved costs can be used to upgrade the quality of materials and stores to better meet customer needs." ”
The coffee shop attracted Zhu Hong, who lives nearby: "* Affordable, mellow taste, buy a cup after work." If you want to rest, you just sit in the store and watch the bustling crowd outside the window, which is very life. "Some middle-aged and elderly people who buy vegetables will also come to try it, and some citizens who come here have even become regular customers.
The traffic is getting bigger and bigger, and hundreds of cups can be sold every day. Chang Sihong said that there is this sales volume in the vegetable market, which shows that the consumption demand of the masses has more levels. He planned the outdoor space, which is often full when the weather is good, "Chengdu already has a 'teahouse culture', and drinking a cup of coffee in the open air is also an expression of the social needs of 'zero distance'." ”
The reporter went deep into the vegetable market and came to an art museum homestay.
The B&B is converted from an old tea house, the first floor is used as an exhibition area, and the other three floors are guest rooms. "Preserve the taste of the old and build a new type of public space. Wu Ziqian, the person in charge, said, "In addition to regular exhibitions, in 2023, the B&B will hold 3 special art exhibitions, attracting 120,000 visitors to the exhibition drove the turnover to increase by nearly 20%. ”
In the vegetable market, there are not only 'firewood, rice, oil and salt', but also 'poetry and distance'. Peng Shiqun, a merchant in the vegetable market on Zhongdao Street, said that most of the people who used to visit the vegetable market were old acquaintances in the surrounding communities, but since there were literary and artistic elements, diners and tourists came to visit, and the business was getting better and better, and last year's income increased by about 10 compared with previous years.
Reporter's testimonial] From the convenience and benefit of the people, to the enrichment of consumption scenes, to the creation of a social space that regulates life and releases emotions, places like Zhongdao Street Vegetable Market, which integrate the history and culture of the old city into the streets and alleys, gather new formats and new scenes in the market, are more and more and better to meet the increasingly diverse consumption needs of citizens and tourists.
Kunming Daguan Seal New Market to meet new needs.
Allowing more tourists to check in does not mean that there are fewer customers buying groceries, and in the young crowd, we cannot let other groups 'get out of the circle'."
How did the vegetable market become an "Internet celebrity", and how should it become "popular"? At the Daguan Seal New Farmers' Market in Kunming, the reporter sought to solve this problem.
The first is that the environment should be good. Before taking over the management of the market, Wu Xianji was the project safety officer and supervisor of the third construction of Yunnan Construction Investment, "The best at doing engineering is to 'makeover' the appearance of the building." The company invested 30 million yuan to renovate water supply and drainage, fire protection, power supply systems and dirty and messy areas, harden pavement, replace roofs, renovate exterior walls, renovate toilets and ......”
There are more customers in the store. Wang Yan, the owner of Wang's Yunnan flavor steamed pork, has been operating here for more than 20 years, and is a signature store in the market with pure handwork and sufficient materials. During the renovation period, the project team tailored a design plan for the upstairs store, installed elevators and widened the space, but the rent was not **!
It's famous for socializing. "The first stop of Xia Yuan, a girl from Wuhan, Hubei Province, to Kunming is the Daguan Seal New Farmers' Market. Traditional vegetables, fruits, and seafood stalls, as well as characteristic coffee, milk tea, and cultural and creative shops, are scattered and rich in categories, which are very attractive to her. ”
There are more than 600 stalls in the Daguan Seal New Farmers' Market, which is open for more than 20 hours a day. How to run such a large market? Wu Xianji has his own thoughts: "Letting more tourists check in is not the same as making there fewer customers buying groceries, and 'out of the circle' in the young crowd cannot let other groups 'get out of the circle'." ”
For tourists, the vegetable market is a "vegetable garden", which can not only see the abundant ingredients gathered, but also retain the rustic market atmosphere, "beautiful, delicious and fun". For the surrounding residents, the vegetable market is a "vegetable basket", eating flowers in spring, eating leaves in summer, eating fruits in autumn, and eating roots in winter.
During the first month, citizens buy and tourists gather, which is the peak period of passenger flow in the farmers' market. Wu Xianji and the management team are busy: understand the purchase situation of merchants, and launch "temporary leasing" to meet the storage needs; study the comments of netizens and carry out micro-transformation of the market; Organize a comprehensive sweep and improve the guidance mechanism to ensure that the market is clean and the channel is unimpeded; According to the consumption needs of the public, the introduction of affordable vegetable shops to ensure the smooth ......
We have also introduced 'Internet celebrity quality inspection' to enhance 'online reputation'. Wu Xianji said, "At the same time, it is also strictly forbidden to lack catties and shortages, shoddy ones, and do a good job of old stores for the convenience of old customers." ”
Reporter's testimonial] The leisurely customers, the merchants who shout hard, the evocative food, the comfortable and pleasant environment, the crowded vegetable market, and the selection and selection, there is a real sense of happiness. The new passenger flow in the new year and new market has brought new consumer demand, and the traditional vegetable market has met the new consumer demand through micro-renewal, which is actually the inevitable result of the upgrading of the supply side and the need for a better life for the masses.
Typography design: Shen Yiling.