This article**[CCTV News Client];
Traditional culture has spurred up "new Chinese" dressing, Chinese dim sum has lit up the Chinese New Year's Eve dining table, and domestic souvenirs have been ...... by relatives and friendsAfter the New Year, and the Lantern Festival, the popularity of domestic trendy products continues. The online retail sales of the "2024 National Online New Year Festival" are about 12 trillion yuan, an average daily increase of nearly 9% over last year; The total cost of domestic tourists during the Spring Festival holiday was 63268.7 billion yuan, a year-on-year increase of 473%。
In the past, domestic products and the word "tide" did not match. But now, the comments and barrage are full of "domestic products shine and are 'planted'". In last year's "Double 11", hundreds of domestic brands entered the "100 million yuan club". Behind this, more and more people are willing to pay for domestic trendy products.
Why are domestic trendy products out of the circle? Behind it is the economy and culture, the memory and the spirit. This year's Spring Festival Gala venue was particularly burning, and the scene of the whole audience on the famous poems was reproduced by tourists in Xi'an Datang Sleepless City; Liaoning Provincial Museum's "Hairpin Lady" series of hand-made ornaments are selling out, and the Shenyang Forbidden City is crowded with ......Not only is the "cost-effective" and "quality-price ratio" both high, but the domestic trendy products have their own cultural attributes, and this fiery condensation of common emotions comes from the continuous improvement of cultural self-confidence.
Of course, domestic products are both "small and beautiful" and "big and strong". There are "Oriental Aromas" that promote Oriental spices to enter the world's fragrance map, "liquid tires" that rely on appearance and strength and are more green manufacturing, new energy vehicles, domestic mobile phones, national rhyme products, etc., showing good manufacturing and intelligent manufacturing strength.
The time-honored brand is full of new vitality, and the new domestic products show hard power, "the endless national culture, the rising quality of domestic products, and the continuous youth power", which is the internal driving force of the domestic trendy products. "Every step of China's aerospace industry is an upward force! Today (24th), China's new generation of manned lunar spacecraft was named "Dream Boat", and the heavy weapons of the big country led the "hard-core national tide", which made people more confident and confident in the Lantern Festival.
How can domestic trendy products shine for a long time? If you want to become bigger and stronger, you have to use your brains and think of a way out. The Beijing-Tianjin-Hebei consumption season was launched, and a series of domestic trendy products with regional characteristics were launched, which endorsed the local area and reinvented the tradition; The Ministry of Commerce announced that it will guide local pedestrian streets, business districts, and quarter-hour convenient living circles to carry out consumption promotion activities in accordance with local conditions in combination with the peak consumption season, and strengthen the promotion and ...... of domestic trendy productsFrom all over the country to the relevant departments, they are trying to polish the domestic brand.
During the Lantern Festival, the first comprehensive exhibition hall of national tide brands on the whole network carefully built by the main station - "Domestic Fashion Pavilion" was officially launched, helping national tide consumption Changhong and domestic brands to go overseas in a variety of forms such as online exhibitions and AI **. Combined with the "time of day" at the time of holidays, the "geographical advantage" of integrating regional characteristics, and the "people" of multiple measures, we will jointly stimulate the consumption vitality of the national tide market, "become a trend, be the top stream, and compete for the style", and the "trendy products" of domestic products will go further and longer.
"Dancing with the national tide" has contributed to the "flowering" competition of the industry. "The national tide is thriving, and international brands are also participating in the grand event! Duan Jianjun, President and CEO of Beijing Mercedes-Benz Sales and Service, said, "The mature development of the industry and the first chain provides fertile soil for international enterprises to participate more deeply in the development of the industry." "We are not only 'national' but also 'trendy', and we 'tide' to more than 80 countries and markets around the world. Wang Ruhua, Vice President of Public Affairs of Amway (China), said about the development of the trend. Multinational companies are "optimistic about China, invest in China, increase China, and take root in China", move forward wave by wave, share opportunities and dividends, and open up a broader market space.
The national tide is surging, pay tribute to the vigorous and upward China! **The Economic Work Conference proposed that it is necessary to actively cultivate new consumption growth points such as domestic trendy products. From the "Year of Consumption Boost" in 2023 to the "Year of Consumption Promotion" in 2024, domestic trendy products will take the lead in heating up. Seizing this consumption increment and sending more high-quality goods to thousands of households and to the people, we will definitely make domestic products "circle fans" and "circle hearts", and make consumption "good start" become "red all year round".
Text丨Tao Lang, Dong Zhu).