Meifang, an up-and-coming company in the e-commerce space, has recently continued to lead the industry with its unique strategy and creativity. Over the past six years, it has always insisted on innovation and is committed to providing consumers with a better and scientific shopping experience.
The IP column "Li Jiaqi Small Class" continues to provide consumers with authoritative science popularization in the fields of professional makeup, skin care, mother and child. The 41 episodes of the program throughout the year accurately capture the big promotion nodes and daily time periods, forming a series of professional knowledge popularization courses. 27 experts from various fields walked into the live broadcast room and explained in simple terms, leading consumers to a more rational and scientific shopping era.
In the field of cute pets, the original IP of the Naiva family has also achieved remarkable results. As the only local IP in Shanghai to participate in the "55 Shopping Festival" offline, it has successfully expanded the field of cross-border cooperation, and for the first time carried out "pop-up" cooperation with the tourism field, making its appearance in Changbai Mountain. At the same time, the Naiva family has also settled in loft offline stores and tomato pocket offline stores in Beijing, Shanghai, Chongqing, Shenzhen and other cities, realizing the integrated development of online and offline, radiating its influence from Shanghai to the whole country.
In terms of self-made variety shows, the hit of "All Girls' Offer 3" has undoubtedly brought a high degree of attention to the beautiful wrists. The number of station B reached 20 million, the number of Weibo topic readings exceeded 2.7 billion, and the number of Douyin topics exceeded 6The report card of 800 million not only shows the huge influence of the program, but also brings considerable attention and sales increase to the participating brands. The new variety show "All Girls' Anchor" also performed well, with a Weibo volume of 4900 million, the number of Weibo topic readings exceeded 1.1 billion, and the number of Douyin topics reached 2900 million. This series of data proves that Meifang not only has a deep accumulation in the field of e-commerce, but also shows strong strength in content creation.
However, in the fierce competition and change in the e-commerce industry, all industry leaders have this anxiety: how to seek progress in stability, and at the same time develop practical strategies in the face of unknown challenges. However, the United States has proved its strength and vision with six years of steady progress and growth against the trend. Driven by innovation and consumer-centric, they continue to drive the transformation and development of the e-commerce industry.