The dilemma of store operation is continuing to ferment.
Recently, Red Star Macalline issued an announcement on the continuous decline in the leasing and management fees of shopping malls, and in more than half a year, from June to December 2023, the leasing and management fee income has increased from 5$8.7 billion fell to 54.5 billion, a cumulative decline of 7%.
In terms of revenue, Red Star Macalline's revenue in 2022 will decrease by 8 percent year-on-year86%, a year-on-year decrease of 1725%, which is in an accelerated downward channel, and will lose 700 million yuan in a single quarter in 2023.
In addition, Macalline announced that the number of shopping malls continued to decline, with a total of 476 stores operating at the end of 2022 and 448 stores at the end of 2023. In one year, 28 stores were sold or closed, and the number of stores decreased by 588%。
Referring to the data of Red Star Macalline in the past year, the development trend is worrying. In addition to the continuous decline in self-operated and leasing revenue, the revenue data of other industries such as construction and design, home improvement related services and commodity sales are declining. In other words, the overall business of Red Star Macalline is worrying, and there is no turnaround.
When Red Star Beauty was still paying attention to the decline in rent, the home had given up the rent model and switched to sales sharing, and there was no sales deposit.
On December 1, 2023, at the Greater Bay Area Development Plan and the Joint Investment Promotion Conference of the Three Stores, Wang Linpeng, Chairman of the House of Goods, proposed that the House should reform itself and reshape the business model, first of all, to reshape the value chain"Fixed rent collection"Steering"Sales commissions", and factories and distributors to form a community of destiny;Secondly, it is necessary to build a digital industry service platform to empower the flow and efficiency of factories and dealers. This is completely different from the traditional department store ** "disguised rent", the "sales share" model launched by the home this time has no so-called "guarantee" for the store, that is, whether the home as a home store can generate income, whether it can make a profit will depend entirely on the sales performance of dealers in the store or home furnishing direct brand, and truly realize the risk sharing between the store and the merchant. So far, this model has been successfully implemented in several regions. We can see that the old road of stores is no longer feasible, and the sales share is currently only partially implemented, especially some poorly managed stores, to what extent it can be promoted.
The store's exploration of its own reform has a long way.