In just one quarter of sales, Huawei Mate60 ranks among the top three high-end in the world.
Some time ago, the authoritative Counterpoint Research announced the global market share of high-end handsets in 2023, and the data compared with 2022 is as follows.
You will find that the first place is Apple, with 71%; followed by Samsung, 17%; Huawei; 5%；Xiaomi 1%; oppo;4%；Other brands.
Apple and Samsung fell from 16% and Huawei from 3% and 5% to 5% respectively, and Xiaomi from 1% to 2%.
Huawei's market share rose from 3% to 5%, mainly due to the launch of the Mate60 series at the end of August 2023, which quickly became the best-selling domestic mobile phone in China.
That is to say, Huawei's Mate60, from three percent to five percent, has become the world's top three, in fact, only 25 percent of sales, and Huawei's Mate60 series, there is not much inventory, ** is not very sufficient, if the inventory is opened, then the market share can rise again.
Xiaomi is doing very well, with only 2% market share, but from 2022 to 2023, this proportion will rise by 1%, while Xiaomi has only 1% market share in 2022.
Xiaomi can have the achievements of some time ago, it must be thanks to the Xiaomi 14, its performance is really good, the configuration is also very high, the performance is also very good, coupled with the blessing of the Ryzen system, sales have increased significantly, and the high-end market share of Xiaomi mobile phones has doubled.
But overall, Apple still occupies more than 70% of the high-end market, and together with Samsung, it occupies nearly 90% of the high-end market, while domestic brands only have about 10%.
However, high-end mobile phones are the real place to make money, and low-end mobile phones are making money, and in 2023, the sales of high-end mobile phones will account for about 25%, and the sales of low-end mobile phones will reach 60%.
If you want to make money, you must have a high-end market, a low-end market, a high income, and a high profit, so domestic mobile phones must work hard to strive for more high-end markets, rather than making Apple make money.