Since its birth, Honghualang has carried festive genes, and the quality of fine wine and the festive red packaging design have made Honghualang the most emotional expression of various wedding banquet scenes such as wedding ceremonies and festivals.
With the advent of the Spring Festival, Honghualang joined hands with CCTV Spring Festival Gala and Sichuan-Chongqing Spring Festival Gala to launch the Honghualang Spring Festival Gala season, and detonated the New Year of the Dragon with multiple surprise activities such as "Big Screen Spring Festival Gala + Cloud Interaction + Offline Red Fire Reunion Banquet".
Before the Spring Festival, Honghualang brought 300,000+ New Year gifts to the three major platforms of Douyin, Weibo and WeChat, attracting more than 1.5 billion heated discussions and nearly 6 million enthusiastic participation in just 20 days.
Honghualang is integrating into people's lifestyles with the general trend of sweeping the times, from the clear layout of macro strategy to the meticulousness of micro marketing, with the unique emotional value of Honghualang to further adhere to consumers, so that Honghualang, a model of sauce fragrance, continues to "classic in memory";
Honghualang also linked Chengdu's new landmark on the Chinese New Year's Eve reunion night, lighting up Asia's first long screen, blooming 110,000 square meters of picture scrolls, New Year's greetings to the majority of consumers.
In the month before the Spring Festival, Honghualang celebrated the Spring Festival in full swing "lighting up the landmarks of 100 cities such as Beijing, Shanghai, Chongqing, Guangdong, Jiangsu, Henan, and Sichuan; In Zhejiang, Chengdu, Chongqing and other places, exclusive New Year's greeting buses were launched, and tens of thousands of buses were used to shuttle through hundreds of cities to convey the warmth of the New Year to people;
After 20 years, it has long been a "festive color" that warms the memory of people's hearts and is a "festive wine" in people's hearts.
03 years, when Honghualang came out, the packaging is still the Chishui River water thick and colorful landscape painting, 06 years, Honghualang launched the second generation of Honghualang, with the Song and Ming Dynasty green landscape painting style, 11 years, the third generation of Honghualang came out, Honghualang only removed the classic landscape painting, highlighting the big "Lang" word logo.
Honghualang has been named CCTV Spring Festival Gala since 09 years, and in people's memory, the Spring Festival Gala has the witness of Honghualang.