In the context of the continuous outbreak of the cross-border e-commerce market in 2023, China's cross-border e-commerce exports have reached a record high, reaching 183 trillion yuan. Especially this year, Dongguan fashion accessories factory orders are flooding, and sports shoe brands in Jinjiang, Fujian Province are keeping up with the trend and innovating, revealing the strong momentum and innovation vitality of Chinese cross-border sellers in the global market. Authoritative statistics show that China's new generation of enterprise SHEIN has topped the list of global shopping apps for the sixth consecutive month, further confirming its incomparable influence in the global e-commerce field.
According to an authoritative report released by CICC, SHEIN has become a key link between China's small and medium-sized manufacturing enterprises and the vast overseas market demand. With an extensive overseas sales network, mature marketing experience and innovative first-chain system, SHEIN continues to introduce products and brands from third-party merchants. In 2023, on the basis of the development of its own brand, SHEIN will strategically integrate the platform-based operation model and innovatively build a new development model of its own brand + platform.
For small and medium-sized sellers who lack overseas sales channels and operational experience, SHEIN provides a full range of agency operation services, including one-stop solutions such as commodity operation, warehousing and logistics, customer service and after-sales, so that sellers can focus on product development and production. For brands with certain independent operation capabilities, SHEIN will open up platform resources and brand building experience to support them to independently manage product selection, shelves, market strategy and logistics and distribution, so as to promote the brand's popularity and influence in the global market.
Zhang Linlin, a children's clothing designer from Guangzhou, and Luo Hao, a sneaker seller from Jinjiang, have achieved product innovation and sales breakthroughs with the help of SHEIN.
With her exquisite embroidery craftsmanship and unique grasp of the theme of the festival, Zhang Linlin has designed a series of children's dress sets in late winter and early spring that are popular among European consumers within one year of entering SHEIN. She cleverly took advantage of SHEIN's coverage of more than 100 markets around the world to customize the development for the needs of festivals in different countries, so as to achieve the store's peak sales season throughout the year. Her exquisite long-sleeved children's dress dress was an instant hit and received enthusiastic feedback from overseas consumers.
On the other hand, Jinjiang sneaker seller Luo Hao has also achieved remarkable results on the SHEIN platform. When he first started cooperating, Luo Hao felt that he didn't understand a lot, from the delivery process to the stocking and shipment, it was all SHEIN's buyers who slowly took it to work. Luo Hao believes that opening a store on the SHEIN platform can also help him improve his design ability and product quality. His design team carefully studies the materials, colors, and elements of popular shoes overseas, and he even taught himself the style of street graffiti illustration to refresh the style of sneakers and sneakers. At the same time, Luo Hao began to experiment with customizing latex insoles and delicate shoe boxes with better resilience and more comfort.
It is reported that Luo Hao's four factories have been gearing up for the goals set this year, and the huge cross-border business opportunities have inspired him to continue to innovate products and improve quality, and the production capacity of the four factories is almost unable to meet the current increasing overseas orders.
In short, with its powerful enabling role, SHEIN not only opens a window to the world for products made in China, but also helps more high-quality products and brands to go global, so that consumers around the world can enjoy more diverse and high-quality consumption choices.