For catering brands, terminal stores are a link that brings direct sensory experience to consumers, and their quality and management are very important. It is precisely because of this that Ziyan Food provides many guarantees for the development of terminal stores. For new franchisees, regardless of experience, Ziyan will provide full support, including site selection evaluation, store design, staff training before opening, marketing planning, event publicity, opening guidance, unified operation, training guidance, business diagnosis and assistance after opening, just to help stores better serve consumers.
For each offline terminal store, Ziyan Food has a number of standardized factories across the country, which will deliver the finished products to the store in the cold chain to ensure the taste and safety of the products. Ziyan also strictly controls the health management of employees, hygiene requirements, catering food processing operation specifications, etc., and has detailed requirements for food procurement, storage management, food processing process, tableware disinfection, canteen environmental sanitation and personal cleaning. For online operations, a complete set of solutions for attracting customers through large takeaway platforms, online mini programs, and communities will promote consumption through offline and online dual home markets.
Last year, Ziyan Food gradually enabled the service evaluator in offline stores across the country, and implemented the service "good and bad" system, so that consumers can easily and conveniently enter their shopping experience and the evaluation of the service clerk into the evaluator by simply clicking on the evaluator in the store, and make corresponding evaluations of the service on the spot, such as: "very satisfied", "satisfied", "basically satisfied", "dissatisfied", etc.
The installation of the service evaluator, on the one hand, can have a supervisory role on the clerk, fully mobilize the enthusiasm and initiative of the clerk service, such as in the product display, product introduction, activity recommendation, sales and other links, to provide customers with more patient, meticulous and enthusiastic service; On the other hand, it also provides dealers with a powerful tool to evaluate the operation of stores, and through regular collation of evaluator data, dealers can quickly obtain consumer feedback, grasp market dynamics in a timely manner, and formulate targeted strategies and improvement measures, so as to improve operational efficiency.
In order to provide consumers with trustworthy services, Ziyan Food has been making continuous improvements, insisting on starting from the details, so that consumers feel valued and have a more pleasant shopping and dining experience, so as to lay a reliable foundation for brand development.