2024 2029 Automotive Glass Competition Landscape and Future Development Trend Analysis Report

(1) The main characteristics of the automotive glass industry

The automotive glass industry is the upstream industry of vehicle manufacturing and belongs to the auto parts industry. The main characteristics of the automotive glass industry are embodied in the following aspects:

Capital-intensive, large-scale industries

The automotive glass industry is a typical capital-intensive industry, with high capital barriers and huge initial investment, which requires a large amount of factory and equipment investment (including the expansion of new plants, as well as the purchase of imported high-end equipment, etc.). The establishment of an automotive glass production line with a production capacity of more than 1 million sets in China is about 200 million yuan, and an additional investment of about 300 million yuan is required to support the float glass production line.

In addition, it is necessary to have relatively sufficient working capital to meet the short-term funding gap caused by advances, etc., so as to meet the needs of automakers for timely delivery. At the same time, the automotive glass industry is a typical large-scale industry, and large companies use their innate endowments to continuously improve their scale, achieve economies of scale, and reduce production costs, which makes it difficult for new entrants to produce and develop.

The product certification is strict and the supporting cycle is long

In order to successfully sell their products, automotive glass manufacturers need to pass a series of quality management system certifications. First of all, the manufacturer must obtain the national or regional certification of the product in which it is sold. Manufacturers who sell globally must be certified in multiple countries at the same time, for exampleChina CCC, US DOT, European ECE, Australian SAA, Japanese JIS, and Korean KSAand other high standard product certification.

Secondly, producers also need access to issues such as:iatf16949: 2016、iso14001: 2015、iso45001: 2018and other third-party certifications. In order to enter the international automotive market, automotive glass manufacturers must also obtain certification from OEMs, which generally need to pass the certification of the world's eight largest automobile manufacturers.

The certification of these products is not only strict, but also the certification cycle is relatively long, and it will take a period of time to run in with the automaker after the certification is completed, and it usually takes about 3 years to obtain the vehicle matching order. Therefore, the automotive glass industry is naturally the world of large enterprises, and small enterprises cannot afford to withstand several years of quality inspection and certification and product support.

Manufacturers need to achieve self-sufficiency in float glass

Float glass is the main raw material for automotive glass, accounting for about 34% of the cost. To achieve float glass self-sufficiency, first of all, it can greatly reduce production costs, and more importantly, in order to obtain the certification of the world's eight major automobile manufacturers and solve their concerns about the supply of float glass original pieces relying on outsourcing, automotive glass manufacturers must achieve float glass self-sufficiency.

Taking Fuyao Glass as an example, it introduced PPG float glass production equipment and technology in 2004, and built the first automotive-grade float glass production base in 2005, and in 2006, Fuyao Glass successfully obtained the certification of the world's eight major OEMs, completing its most important link as a global automotive glass manufacturer.

There is a certain sales radius for automotive glass, and the factory location needs to be close to the automaker

Automotive glass is a fragile product, which is difficult to transport, has high transportation costs, and has a certain sales radius. Due to the limitation of sales radius, automotive glass manufacturers generally set up factories close to supporting OEMs to achieve nearby production and supply and rapid response. At the same time, as an auto part with a high degree of customization, the establishment of a nearby factory will also help to meet the needs of OEMs for new cars, thereby promoting the penetration rate of automotive glass manufacturers with supporting products for customers.

The products are constantly upgraded, and the requirements for R&D capabilities are high

With the upgrading of consumption and technological progress, people have higher and higher requirements for the configuration of automobiles, and the demand for car comfort, safety, entertainment and aesthetics is increasing, and more and more new technologies are integrated into automotive glass, which puts forward new requirements for automotive glass and promotes the development of automotive glass in the direction of "safety and comfort, energy saving and environmental protection, beautiful and fashionable, and intelligent integration". Automotive glass manufacturers often need to have strong technical research and development capabilities to continuously promote the upgrading of product structure and develop new products that meet market demand.

(2) Market competition in the automotive glass industry

The automotive glass industry is one of the industries with a high degree of concentration in the auto parts industry, whether it is the domestic market or the global market, the automotive glass industry presents an oligopoly pattern, the industry entry barriers are high, and the market competition pattern is stable. Key players across the globe include:Fuyao Glass, Aijiexu (Japanese), Plate Glass (Japanese), Saint-Gobain (French), Vitro (Ink) and SYP GlassWait. Among them,The top four automotive glass manufacturers (Fuyao Glass, Aijiexu, Plate Glass, Saint-Gobain).It occupies more than 75% of the global market share.

In the Chinese market, Fuyao Glass's market share has remained above 60% all year round, and its absolute leading position is unshakable, and the market share in China will be as high as 70% in 2021.

(3) The future development trend of the automotive glass industry

The new application scenarios will promote the further development of automotive glass to lightweight, multi-functional and integrated

Lightweight helps to reduce fuel consumption, the lightweight of automotive glass can be achieved mainly by reducing the thickness of the glass, generally speaking, the thickness of the automotive glass is reduced by 1mm, the weight of the vehicle can be reduced by about 10kg, and the fuel consumption per 100 kilometers will be reduced by about 006 liters. The popularization and promotion of new energy vehicles will further promote the lightweight transformation of automotive glass and other parts.

The new application scenarios will catalyze the birth of new multi-functional automotive glass, which is mainly embodied in head-up display glass, soundproof glass, low-e glass, heatable glass, water-repellent glass, dimming glass and glass antenna. In addition, automotive glass will develop in the direction of integration, and OEMs (vehicle supporting market) are more willing to directly purchase glass assemblies, including automotive glass, edging and other accessories, which will drive the development of automotive glass assembly component segments.

The penetration rate of high value-added automotive glass will be further increased

Consumption upgrading, high value-added products gradually penetrate. Nowadays, in order to meet the growing needs of consumers, people integrate antennas, various electronic components, accessories such as ** on the basis of traditional glass to achieve functions such as receiving signals, providing reversing images, waterproofing, heating, etc., and the penetration rate of high value-added automotive glass products continues to increase.

The increase in the penetration rate of sunroof and canopy glass and the increase in the inclination of the front windshield have promoted the growth of automotive glass, the gradual penetration of high value-added products and the accelerated research and development of value-added production processes have promoted the trend of automotive glass.

The trend of integration of the industry chain is obvious

From the perspective of enterprise development, automotive glass manufacturers tend to integrate the vertical industrial chain in the future. For example, the former four major automotive glass manufacturers, Fuyao Glass, Aijiexu, Plate Glass and Saint-Gobain, are all involved in high-performance glass, and all extend the industrial chain to upstream raw materials. Among them,Float glassAs the main precursor material of automotive glass, all four companies have achieved self-production and self-sufficiency; Fuyao GlassIt also has its own silica sand production base to provide raw materials；Ai JiexuIt extends to raw materials such as soda ash and silica sand.

It can be seen that by carrying out business layout upstream to reduce the risk of fluctuations in productive raw materials and production costs, ensuring the stability of raw materials and product quality is a major trend in the development of major enterprises in the automotive glass industry, and the integration trend of the industrial chain of the automotive glass industry will become more and more obvious in the future, which will further improve the entry barriers of the industry.

(4) Major automotive glass manufacturers have set up production lines for automotive glass assembly components

Automotive glass assembly components have a typical variety, non-standardized, multi-batch characteristics, with a high degree of customization characteristics, different customers for product categories, specifications, models and other aspects of the demand is different, even if the same kind of products, but also need to be adapted by different models of products to different models or different generations of the same model;

The value of automotive glass assembly components is low, accounting for a low proportion of the cost of automotive glass assembly; The production process of automotive glass assembly components involves injection molding, extrusion, stamping and many other processes, and the degree of automatic production is lower than that of automotive glass. To sum up, large automotive glass manufacturers are reluctant to dabble in the company's strategic considerations and in order to optimize the industrial chain and control costs, but choose to establish long-term and stable cooperative relations with high-quality automotive glass assembly component manufacturers.

Chapter 1 Overview of the automotive glass industry market

Section 1 Industry Definitions.

Section 2: Industry Attributes.

Section 3 Key Success Factors of the Industry.

Section 4 Analysis of the Industrial Chain.

Chapter 2 Analysis of the development of China's automotive glass industry chain

Section 1 Development of upstream industries.

Section 2 Development of downstream industries.

Section 3: The development status of relevant industries.

Chapter 3 Analysis of the Development of China's Automotive Glass Industry

Section 1 Development status of China's automotive glass industry.

Section 2 The current situation of the economic operation of China's automotive glass industry.

Section 3 Analysis of the Problems and Development Obstacles of China's Automotive Glass Industry.

Chapter 4 Current Situation and Development Trend of China's Automotive Glass Market

Section 1 Supply of China's automotive glass market.

Section 2 China's automotive glass market demand.

Section 3 The development potential and development trend of China's automotive glass market.

Chapter 5 Basic Competitive Strategy of China's Automotive Glass Industry

Section 1 Cost Leadership Strategy.

1. Types of competitive strategies.

2. Applicable conditions and organizational requirements of competitive strategy.

3. Benefits and risks of competitive strategy.

Section 2: Differentiated Competitive Strategies.

Section 3: Centralized Competitive Strategy.

Chapter 6 Analysis of Market Competition Strategy in China's Automotive Glass Industry

Section 1 Structure of five competitive power modes in the automotive glass industry market.

First, the competition of existing enterprises in the industry.

2. The threat of new entrants.

3. The threat of substitutes.

Fourth, the bargaining power of the businessman.

5. The bargaining power of the purchaser.

Section 2 Shaping factors of the core competitiveness of the automotive glass industry market.

First, the speed of response.

2. Consistency.

3. Flexibility. Fourth, acumen.

5. Creativity.

Chapter 7 Competitive Analysis of Marketing Strategies of China's Automotive Glass Industry

Section 1 Market Product Strategy.

Section 2 Market Channel Strategy.

Section 3 Market Strategy.

Section 4: Advertising Strategies.

Section 5 Customer Service Strategy.

Chapter 8 Analysis of the competitive landscape of China's automotive glass industry in 2023

Section 1 Analysis of the current situation of competition in China's automotive glass industry in 2023.

1. Analysis of technology competition.

Second, cost competition analysis.

3. Competitive analysis.

Section 2 Analysis of the concentration of China's automotive glass industry in 2023.

1. Analysis of the distribution of automotive glass enterprises.

2. Analysis of the concentration of the automotive glass market.

Chapter 9 Research on the Market Competition Strategy of Leading Enterprises in China's Automotive Glass Industry

Section 1 Company A.

1. Company profile.

2. Analysis of the company's operation.