Under the guidance of the national "dual carbon" strategy, the market share of new energy vehicles is increasing, and consumers' acceptance and preference for new energy vehicles are also increasing. At the same time, the improvement of infrastructure and technological progress have also contributed to the transformation of consumer demand, and they pay more attention to green environmental protection, technology allocation, and intelligent experience. This has made many car companies begin to hit the high-end market, and Dongfeng Fengxing is no exception. This year, Dongfeng Fengxing will bring a new flagship MPV V9, which not only has the oriental design aesthetics that integrates the Chinese style, but also has the superior hard core power and user experience, and vividly interprets the beauty of the national style and the soul of the national style.
All-scenario intelligent MPV, focusing on the high-end MPV market.
With the gradual relaxation and optimization of the birth policy, the number of multi-child families has surged, and their demand for large-space multi-purpose vehicles has also increased. Dongfeng Fengxing chose this time to launch a new flagship MPV V9, which can be said to be the right time.
First of all, Dongfeng Fengxing, as an MPV family, has many years of rich experience, so this car continues the excellent genes of Fengxing products in terms of space and comfort, and at the same time, it is an important product under Dongfeng Fengxing's new energy strategy, which not only integrates many high-tech configurations, but also leads the Chinese aesthetics in appearance innovation.
Secondly, the V9 is positioned as the flagship MPV of Dongfeng Fengxing, which represents the latest design of the Fengxing brand and is also the highest technology assembly. In terms of appearance, the V9 has a new interpretation on the basis of inheriting the family-style design language "Feng Dynamics". The V9 uses a large number of soft and smooth lines and oriental imagery, creating a new benchmark for domestic luxury MPVs full of national style design elements and styles. It not only interprets the diversified understanding of the aesthetics of the national style, but also meets the quality needs of the new middle class of wisdom.
In terms of power, the V9 will be equipped with the most advanced plug-in hybrid technology, bringing the lowest fuel consumption and the highest endurance performance in its class. At the same time, the V9 also has a large size and flexible space design to meet the needs of users in a variety of car scenarios. In terms of intelligent configuration, V9 will also build absolute scientific and technological strength with full technology.
The end point of new energy is not in the domestic market.
It is worth mentioning that the V9, as a strategic model of Dongfeng, has already amazed at the 2023 Munich Motor Show before it was officially launched. It can be seen that Dongfeng Fengxing pursues breakthroughs in the high-end market at the same time, but also does not forget its original intention, focusing on the continuous innovation of technology and design, so that even in the international stage, it can also show the strength of Chinese manufacturing with excellent value for money and reliable quality.
In 2022, Dongfeng Fengxing released the "Photosynthetic Future" new energy strategy, which plans to achieve 100% electrification within three years and stop producing fuel vehicles within five years, with the goal of becoming a mainstream brand of new energy preferred by Chinese young people. In order to achieve this goal, Dongfeng Fengxing will go hand in hand with the dual technology route of "pure electric + hybrid", and at the same time lay out the whole category of sedans-SUVs-MPVs, and implement the brand value of "smart space, enjoy what you want" with technology empowerment. The launch of the new V9 will promote the further improvement of the new energy product matrix with the integration of Chinese style oriental design aesthetics, superior hard core power and user experience.
The development and design of V9 under the combination of Chinese artistic pursuit and global vision is a winning step in product strength, and it is also a big step in brand strategy and market evolution. It also pushes Chinese design to the international stage, so that these design concepts that truly represent oriental culture go international, and realize from catching up to surpassing.
We have reason to believe that V9, as a milestone new car that Dongfeng Fengxing has hit the high-end new energy market, not only represents the addition of a "new member" to the new energy product camp, but also adds a fire to the brand.