In March 2021, Douyin e-commerce officially launched the Jiemeng program, and in less than 3 years, the event has helped more than 800 merchants harvest more than 3.5 billion traffic and achieve business growth. During this time, the New Year's Festival is in full swing, and many merchants have joined the festival alliance plan. The festival alliance plan also gives a specific resource exchange method to help brands and platforms achieve two-way ** and business growth.
The conversion formula of Jiemeng coins is: Jiemeng coins available to the brand = brand resource publications, Douyin visual cooperation proportion, channel coefficient. The brand resource publication is the advertising cost invested by the brand, and the proportion of Douyin visual cooperation is the proportion of the visual elements of Douyin in the brand's advertising. Assuming that the brand invests 10 million brand publication resources, chooses 20% of the Douyin visual cooperation ratio, and then carries out the elevator delivery, then you can finally get 10 million 20% 1=2 million festival coins. As shown in the figure, Ding Ding Lazy Cuisine chooses to cooperate with the Jiemeng Plan to carry out elevator advertising resources to achieve two-way **.
Back to the picture example - Ding Ding lazy people and vegetables New Year's Festival elevator advertising.
Jiemeng coins can be exchanged for red envelopes. During the New Year's Festival, the Jiemeng coin can also be exchanged for 100% of Qianchuan red envelopes, and the amount of red envelopes can be used on the platform's official website, Doudian and a huge amount of Qianchuan, which is very practical. For example, Deyou participated in the festival alliance plan in 23 years of double 11, invested in the core five-city elevator resources, and obtained 8300 million league coins, exchanged for 500,000 red envelopes to Qianchuan, and achieved a **search PV growth of 69.41%, GMV increased by 526%。
Case-Deyou brand double eleven elevator advertising.
Jiemeng coins can also be exchanged for regular products and electronic commodity resources. Conventional and e-commerce resources are priced based on search terms. When users search for brand keywords, the brand content will be displayed at the top of the search results page, and it will also automatically **horizontally**, presenting key brand information through topics, sub-chains, Douyin accounts, product cards and other components.
Since its launch, the Jiemeng program has been recognized by many brands, and during this period, the Douyin e-commerce platform has also achieved mutual benefit and win-win results with major brands. Now that the festival alliance plan has entered the publication and exchange period, after clarifying the resource exchange method, I hope everyone can reap the double growth of business flow!