In the financial industry, there are countless success stories of transformation, but it is rare to see a transformation from an education giant to a live broadcast upstart like New Oriental Group led by Yu Minhong. Behind this, Dong Yuhui in the Dongfang Selection live broadcast room went from the education circle to the whole network overnight and became a phenomenal Internet celebrity.
1. Yu Minhong's new oriental transformation road
New Oriental, once China's education giant, has encountered unprecedented challenges under the "double reduction" policy. However, Yu Minhong was not discouraged by this, but led the team to carry out a bold transformation - entering the field of live streaming. This decision seemed undoubtedly an adventure at the time, but with his deep understanding of the education industry and keen insight into market trends, Yu Minhong successfully led New Oriental to new glory. Oriental Selection Holdings***East Buy Holding Limited) is actually the former New Oriental**, New Oriental **Technology Shares***Listed on the Hong Kong Stock Exchange on March 28, 2019, ** is 01797. In 2023, the company's English name will be changed from "Koolearn Technology Holding Limited" to "East Buy Holding Limited", and the dual foreign name will also be changed from "New Oriental ** Technology Holdings*** to "Oriental Selection Holdings***".
Second, the rise of the Oriental Selection Live Room
In the process of New Oriental's transformation, the Oriental selection live broadcast room has become an important position. A group of excellent anchors have gathered here, the most outstanding of which is Dong Yuhui. With his humorous live streaming style and in-depth knowledge of the product, he has attracted the attention of a large number of fans. Not only that, Dong Yuhui also shared his educational experience and life insights in the live broadcast room, so that the audience can feel warmth and positive energy while shopping.
Third, Dong Yuhui's road out of the circle
Dong Yuhui's emergence in the circle is not accidental, but due to his years of educational experience and the accumulation of profound cultural heritage. In the live broadcast room of Oriental Selection, he was able to easily deal with various product introductions and interactive links, showing his unique personality charm. At the same time, he is also good at capturing the needs and psychological changes of the audience, and has won the love and trust of the audience with humorous language and sincere attitude.
Fourth, the enlightenment behind the transformation
The successful transformation cases of Yu Minhong and New Oriental Group have brought us many inspirations. First, transformation is not an easy task and requires leaders to have a forward-looking vision and decisive decision-making skills. Secondly, in the process of transformation, we must be good at discovering and cultivating talents and building an excellent team. Finally, we should always pay attention to market changes and changes in user needs, and constantly adjust and optimize our own strategies and tactics.
Under the leadership of Yu Minhong, New Oriental will continue to explore more possibilities and bring more surprises and value to the market and consumers. And Dong Yuhui will continue to share his stories and experiences in the live broadcast room of Oriental Selection, bringing more joy and harvest to the audience. I believe that in the future, New Oriental and Oriental Selection will continue to write their legendary stories.