As an enterprise with profound responsibility, Junlebao Dairy adheres to the original intention of "letting the next generation of the motherland drink good milk powder", adheres to the path of high-quality development and industrial self-improvement, and promotes the comprehensive revitalization of China's dairy industry with practical actions. At the same time, Junlebao Dairy actively practices social responsibility and contributes to rural revitalization, green development, quality and efficiency improvement, and social welfare. Junlebao Dairy adheres to both development and responsibility, and has been unanimously recognized by consumers inside and outside the industry, and won the "People's Corporate Social Responsibility Award - Enterprise of the Year".
Activate the endogenous power of industrial development and help rural revitalization.
Helping rural revitalization and promoting common prosperity is the new mission entrusted to enterprises by the times. As a national key leading enterprise in agricultural industrialization, Junlebao has built a dairy industry cluster with advanced resource allocation, built a dairy industry extension chain and strengthened the chain project, and promoted the rural areas to achieve strong industries, beautiful rural areas and rich farmers. In Xingtaiwei County, Zhangjiakou Chabei, Shijiazhuang Lingshou, Henan Zhengyang and other places, Junlebao has driven farmers to increase their income by promoting the construction of dairy factories and pastures, directly helping more than 200 villages, with a population of more than 18,000 people, and increasing nearly 4,000 jobs, of which more than 2,000 people are directly absorbed into employment, with an annual per capita income of 4-50,000 yuan.
At the same time, Junlebao deeply cultivates family ranches and actively builds a rural industrial community. In 2019, Junlebao's first family ranch was built in Xingtai Bai Township, and through unified and standardized management, the yield of dairy cows reached more than 10 tons, which was two tons higher than the provincial average of 8 tons, and the annual income of each cow increased by about 8,000 yuan, which produced good benefits. In the next five years, Junlebao will build more than 100 family ranches in the province to further consolidate the industrial foundation of rural revitalization.
Promote green and sustainable development and accelerate low-carbon transformation.
Green is the background color that paints a beautiful picture of China's high-quality development. Over the years, Junlebao has taken the practice of green and sustainable development as an important social responsibility and strategic goal, innovated the integrated mode of planting, breeding and processing, created a green production system, and worked with upstream and downstream partners to promote the coordinated development of dairy industry and ecology.
Innovation-driven, quality and efficiency improvement, exploring new heights in China's dairy industry.
Since its establishment more than 20 years ago, Junlebao has never stopped exploring and progressing, and has taken scientific research and innovation as the core driving force to promote China's dairy industry to move forward. Junlebao invested 500 million yuan to build a dairy innovation research institute to run scientific research through every link of the whole industry chain. In the field of dairy cow breeding, it has domestic breeding bull stations, wholly-owned subsidiaries in the United States, core breeding farms and embryo transfer demonstration farms and other breeding institutions, and the embryo laboratory with an annual production capacity of 50,000 has also been put into use.
Junlebao Dairy turns responsibility into the driving force for the enterprise to move forward, and insists on contributing to the harmonious development of society while promoting the development of the enterprise, which demonstrates the profound responsibility of Junlebao Dairy. In the future, Junlebao Dairy will continue its responsibility as an inexhaustible source of everlasting foundation, promote the comprehensive revitalization of China's dairy industry with practical actions, and contribute to the high-quality development of the economy and society.