Full Truck Group announced that it would comprehensively upgrade the first-class governance mechanism and launch the "Eye-catching" products.
The product is mainly used for low prices in advance, rapid identification, intelligent analysis, automatic judgment, etc., its principle is through the use of big data and algorithm technology, in-depth user operation of the whole link, the solution in a timely manner to reach the owner and driver, improve the efficiency of the driver to find goods, so that the owner of the goods faster, faster delivery, maintain the normal order of the market.
"Sharp-eyed" products.
For a long time, the overall intensification of the freight industry market is low, and the market capacity has been in a state of oversupply for a long time. Low freight rates are the dilemma of "many causes and one effect", more cars and less goods, and the imbalance between supply and demand is the fundamental reason, and the high oil prices, the price of cargo owners, and the low-price competition of drivers are the fuse.
Therefore, some shippers take advantage of the driver's anxious "grabbing goods" mentality, deliberately greatly reduce the freight rate, and some drivers do not let go of the empty in order to return, as long as they do not lose money, the low price list is grabbed. In the long run, it is difficult for the entire road freight industry to develop benignly.
As early as November 2021, Full Truck Group launched the low-price blocking function, which intercepts the source of goods that are significantly lower than the market freight rate level and seriously damages the interests of drivers from the source, and will not be displayed in the driver's APP.
The launch of the new product, in response to the "bottom-out bidding" behavior of some shippers, the "sharp-eyed" products of the Full Bang platform can 100% accurately identify the delivery account, and quickly retrieve the past delivery history.
It is understood that since the beginning of this year, the average daily trigger blocking of heavy goods on the Full Gang platform has exceeded 40,000 orders, and the heavy cargo rate has decreased by 30%. The average daily volume of low-price reminders was nearly 50,000 orders, and the average daily volume of goods was optimized to 30,000 orders after delivery, and the optimization rate reached 75%。
The platform has also carried out special governance for violations such as "reselling goods". In the first half of 2023, more than 200 illegal accounts will be processed every day, and the platform will impose penalties such as restricting shipments, banning logins, and permanently banning these accounts according to the degree of violations. Under the special governance of the platform, the number of reselling cases has dropped by 60%.
For the "heavy goods" and "price comparison" behaviors of multiple accounts, Full Truck Group has completed the construction of the identification model, and the next step will be to vigorously promote the application of the function of timely removal of goods from the shelves.