BagsIt is a general term for bags, suitcases and bags, etc., according to the style, function, material and different types of boxes, which are the necessities of residents' daily life, with the continuous development of the industry, the value of products is enhanced, and the current domestic enterprises are mainly low-end, high-end product enterprises are the main trend.
According to statistics,The global luggage manufacturing market will reach more than $350 billion by 2025. In the overall luggage market, trolley cases hold a significant market share, followed by backpacks, tote bags, and travel bags. In the downstream market, the demand of women and men is almost equal, while in the high-end market where the spending power is higher, it is dominated by female consumers.
China is one of the world's largest consumer markets for luggage, and orders from emerging markets such as Southeast Asia will grow rapidly in 2023.
The person in charge of production of a leather goods company from Shiling, Guangzhou, the "leather capital of China", said that in the past, they in Southeast Asia (accounting for 20% of exports) were 20%, but now they account for 70%, and from January (2023) to the present, (Southeast Asia) orders have doubled. Shopee 11. 2023In the 11th promotion, the daily order volume of a certain luggage brand in the main sites of Vietnam and Malaysia soared to more than 9 times that of normal days.
Southeast Asia and Latin America luggage market is still in the stage of rapid development, with a huge demographic dividend, rapid economic development and rapid e-commerce scale growth, Southeast Asia has become a new blue ocean with great potential for the development of the luggage industry, according to Google, Temasek and Bain & Company jointly released the "2023 Southeast Asia Digital Economy Report" shows that the Southeast Asian e-commerce market will continue to grow, and it is expected that the e-commerce GMV will reach 186 billion US dollars in 2025.
Southeast Asian consumers prefer different styles, and product selection trends vary from country to country. Malaysia and Vietnam have a large market, consumers like cute Asian style, and there is a strong demand for domestic products. The Philippine market is also large, while Vietnam and other places are growing rapidly, and consumers in both markets prefer European and American styles and pay more attention to popular fashion. Thailand is the blue ocean market for brand domestic bags, which can be synchronously laid out for nuggets.
(1) Thailand & Vietnam
Thai and Vietnamese consumers prefer sleek and simple bag styles. Leather shoulder bags, casual everyday tote bags, simple and other small women's bags are all products that sell well. A fresh Korean bag, a delicate little fragrance, or a cute backpack with prints and pendants. Not only women's bags, but also male consumers are also looking for Japanese and Korean men's style wallets and card holders. You can choose according to the bags that are more popular in Japan and South Korea recently.
(2) Philippines
The aesthetics of Filipino consumers are closer to those in Europe and the United States, which can be selected through some recommended styles in Europe and the United States on FB and INS, and large changing bags are also very marketable, such as black, white and brown leather or cloth shoulder bags. Male consumers are more inclined to hip-hop style in the choice of shoulder bags.
(3) Malaysia
Consumers pay more attention to practicality, such as suitcases, large tote bags, and pillow bags with simple designs.
1.Eco-friendly models are becoming increasingly popular.
With the increase of national and global environmental awareness, more and more consumers have begun to pursue environmentally friendly products. As a widely used daily necessities, luggage products have attracted more and more attention to their environmental performance. The use of environmentally friendly materials for environmentally friendly luggage products has the characteristics of environmental protection, durability and easy cleaning, and such products have been widely welcomed in the market.
2.Smart bags will become the new trend.
Smart products are a field of rapid development in recent years, and the luggage manufacturing industry has also begun to introduce intelligent technology and launch smart bags. Smart bags can help people easily complete luggage-related operations, such as remotely controlling luggage locks, easily finding the location of luggage, and even automatically sending messages to the owner when luggage is lost. Smart bags are also expected to become the development trend of the future.
3.Online sales are trending.
With the rapid development of the mobile Internet, more and more luggage brands have begun to pay attention to the development of online sales channels. Online sales channels allow consumers to easily browse products and understand **, product information and ** information in real time, which is extremely convenient for consumers. In recent years, online sales are growing rapidly, and many luggage brands have begun to gradually enter the online market.
As the changes in the luggage market continue to accelerate, the competition is further intensified! In order to occupy a place in the industry, in addition to providing good products and services, enterprises also need to continuously improve their awareness of industry trends and the overall development environment, so as to adjust their strategies and business models in a timely manner. In order to improve the understanding of industry trends and the overall development environment, enterprises need to establish sound market intelligence, collect all kinds of market information, and analyze market changes and competitor dynamics in a timely manner.
By participating in some professional exhibitions, enterprises can more accurately grasp the market pulse, understand the industry trends in a timely manner, and formulate a more perfect and more in line with the new dynamics of the enterprise development strategy.