Ice and snow world landscape.
Ice sculptures in the Ice World.
White matt. This winter, Harbin's ice and snow cultural tourism shines and is exciting. To what extent? We can look at the numbers directly, the New Year's Day holiday is only three days, but Harbin received more than 3 million foreign tourists, tourism income of more than 5.9 billion, no wonder the Internet said that Harbin ushered in the pouring of wealth, so now**, since**, it is difficult to avoid the three words of Harbin, Ice and Snow World, Ice and Snow Festival, Frozen Pear, Morning Market, Iron Pot Stew, Big Snowman and other hot words are out of the circle one by one. Why Harbin? How has it been Harbin? What kind of process has been gone behind the popularity of Ice City Ice and Snow Tour? This can't help but remind me of some past events in the development of Heilongjiang's ice and snow cultural tourism industry.
After decades of development, the ice sculpture exhibition in Harbin has been spontaneously organized by the masses to the first to be hosted, and then to the operation and support of enterprises, forming an industrial scale such as Harbin Ice and Snow World, which has attracted the attention of the world. However, the exhibition period of Ice and Snow World is about three months, which is shorter; Confined to Harbin, its influence is limited, and it needs to be further expanded in time and space. In this regard, there have been some explorations in the past, the most important of which is to promote the ice sculpture exhibition to the world. This is the need to strengthen the publicity of Heilongjiang and Harbin, and also the need to further promote the development of the ice and snow cultural tourism industry.
From 2004 to 2009, the Provincial Department of Culture organized an ice sculpture production team composed of more than 160 people to go to the United States eight times to hold indoor ice sculpture exhibitions in Nashville, Orlando, Dallas, Washington and other places. The comrade in charge of the ice sculpture exhibition told me that due to the large number of visitors, it took two hours to queue up to buy tickets, and another hour to enter the indoor tour, so that we had to enter through the back door to avoid being mistaken for "Gasseer".
According to statistics, from 2004 to 2009, the ice sculpture exhibition attracted 750,000 American visitors every year. When the financial crisis hit in 2008, it was expected that the ticket revenue of the ice sculpture exhibition would drop by 20%, but the number of visitors increased by 159 percent, while Broadway revenue fell 30 percent in the same year.
In the process of exhibiting in the United States, our team also got a lot of exercise. At the same time as the ice sculpture exhibition was held in the United States, ice sculpture exhibitions were also held in Thailand, Israel and other countries, and the results were also very good.
Soon after I came to work in the Department of Culture, I went to the Provincial Acrobatic Troupe for research and research, and felt that compared with several other art troupes directly under the provincial government, the Acrobatic Troupe has more space and conditions to open up the cultural market, especially the space and conditions to open up the international cultural market. Accordingly, a consensus was reached in the discussion with the comrades of the acrobatic troupe, that is, the acrobatic troupe should focus on the performance of opening up the market for public welfare performances and performances to open up the marketTo open up the domestic market and the international market, we should focus on opening up the international marketIt is necessary to create acrobatic programs that are full of characteristics and competitiveness according to market demand and their own advantages.
Later, the head of the group heard that the French European performance company wanted to find a partner in ice acrobatics in China, and the French side would underwrite the program and possibly invest. This information suddenly triggered everyone's inspiration, that the ice acrobatics form is novel, at that time there was only Russia in the world, the performance market was in short supply, and Heilongjiang Province is rich in ice and snow resources, the development of ice acrobatics has incomparable advantages and characteristics of other provinces, should become the foundation of the group.
Ice acrobatics are mainly difficult in two ways. First, there is a lack of funds, for this reason, the acrobatic troupe and the private cultural enterprise "Tonglida" communication, the introduction of more than 370 yuan of funds, the adoption of joint stock cooperation, the establishment of the "Heilongjiang Ice Acrobatic Dance Troupe". Second, the program is difficult, ice acrobatics not only requires the organic combination of acrobatics and ice sports in the program creation, but also requires the actors to have both skilled ice skills and be able to grasp a higher level of balance in high-speed sports.
In 2006, the large-scale ice acrobatic show "Northern Lights" was performed at the Hongkou Stadium in Shanghai, and the 3,500-seat venue was packed every day, and the number of performances was increased from the initial 83 to 101. The grand occasion of the performance has attracted the attention of domestic and foreign performers, and the ice acrobatic troupe has been invited to tour dozens of cities in France, Italy, Russia, Spain, Switzerland, the United States, Puerto Rico, Morocco, Israel and other countries. In China, in addition to the perennial residency performance in Harbin, it also settled in Longtan Lake Park in Beijing and signed a 10-year performance contract. After several years of hard work, ice acrobatics has finally opened up.
Ice sculptures and ice acrobatics foreign touring exhibitions have also had a good impact in China. From 2007 to 2009, the foreign exhibition of ice acrobatics and ice sculpture won the "Excellent Export Products and Services Project Award" of the Ministry of Culture, and was selected as a key support project of the national subsidized loan. In 2010, the Provincial Ice Acrobatic Dance Performing Arts Production and the Provincial Ice and Snow Art Development were jointly assessed by the Ministry of Commerce, the Ministry of Culture, the State Administration of Radio, Film and Television, and the Press and Publication Administration as the 2009-2010 National Cultural Export Key Enterprises, and won export awards. "People's **" Xinhua News Agency, "Guangming**" TV and "China Culture Daily" have reported on the ice sculpture exhibition and ice acrobatics for many times, and the ice acrobatics and ice sculpture exhibition are known as "Longjiang business card" and "Chinese brand".
Ice acrobatics and ice sculpture foreign touring exhibitions have the following characteristics. First, the regional characteristics are prominent, the competitive advantage is obvious, among which the ice sculpture exhibition also has a strong plasticity, which is easy to integrate with the culture of the exhibition place, such as the exhibition of a local landmark building of the ice sculpture, which will immediately resonate with the local people and be welcomed; Second, the industry has a high degree of relevance, which is closely connected with tourism, cultural product exports and other industries; Third, the system and mechanism are reasonable, social capital is the mainstay, enterprise mode of operation, first-class support and guidance, and good input-output benefits; Fourth, the ice sculpture exhibition has been exhibited eight times in the United States, eight times in Thailand, six times in Macao, and three times in Israel.
From this, I think of the extension of Harbin Ice and Snow World in time and space, one is to learn from the experience of ice sculpture in foreign exhibitions, and hold an indoor ice sculpture exhibition in the summer of Harbin, which is not too large-scale, generally within 2,000 square meters, mainly for exquisiteness, which prolongs the ice sculpture exhibition in time, and has the taste of "** double heaven"; The second is to implement the "ice sculpture going out" project, and strive to hold ice sculpture exhibitions in some cities at home and abroad, mainly some cities with high temperatures and tourist cities, which will not only not affect the Harbin Ice and Snow World, but also can have a propaganda and promotion effect; The third is to further strengthen the research on the ice sculpture exhibition while doing a good job in the ice and snow world industry, including the design, exhibition location, institutional mechanism, guidance and support policies of the ice sculpture exhibition, etc.
This article is an information film for this newspaper.