People who like to watch short ** and short dramas, in this winter vacation, must have brushed up on a movie called"I was a stepmother in the 80s".of the drama.
Excellent script, fast-paced plot, good-looking male and female leads, plus various cool points and gimmicks, make this drama the current wave of short dramas".Boutique
The play not only fired the first shot of the short drama Spring Festival, but also reappearedThe short drama industry is making money day by dayofThe "get rich" myth
According to the online rumor, the filming cycle of "I Was a Stepmother in the 80s".Only 10 days, late investment80,000 yuan, but a single day recharge is creditedUp to 20 million
At that time, I was still curious about which "fairy boss" created such an amazing work, but on February 22, this drama suddenly rushed to the hot search.
It is not only the content of this drama that has aroused heated discussions, but also the producer behind itMimon
Mimon, who is it?
When it comes to Mimeng, some young netizens may not be familiar with it, but as long as it is an old netizen who likes to "drink chicken soup" on the Internet, they must be familiar with this name.
As early as when self-** and Internet celebrities were not yet prevalent, Mimeng became popular with his article "Sword Goes Sideways".
With extremely inflammatory words, coupled with the banner of "independent women", Mimon has killed a "piece of armor" in the entire self-** market.
The former Mimon *** avatar.
However, just when she was in the limelight, she caused a huge storm because of the article that her *** published suspected of fabricating and inciting emotions.
In 2019, Mimon chose to log out of Weibo and ***for a while** was in an uproar, and everyone thought she was silent.
But in fact, Mimon has been keeping a low profile and continuing her creative path, but quietly changing the track-Skit
At the beginning, Mi Meng became famous with works such as the short drama "Black Lotus Upper Manual", and although it was later taken off the shelves, it had already made a lot of money.
This year, through the two dramas "I Was a Stepmother in the 80s" and "Mr. Pei Thinks Every Day About His Father and Son", Mimeng only had an income during one winter vacationMore than 100 million, once again verifying her "explosive routine".
The wealth that ordinary people can't earn in a lifetime, Mimeng will complete it in one winter vacation!
No wonder some netizens sighed: going around and around, it is always the same people on the Internet who make money!
In fact, whether it is Mimeng's article or his short drama works, they have firmly grasped the "cool point" of the audience:
Instead of outputting three views and resonating with the audience, it is better to provide the audience with a channel to vent their emotions and divert their attention, keep up with social hot spots, strengthen character confrontation and plot conflicts, and carefully designed "CP" plot ......
It is with this unique creative style and exquisite marketing techniques that Mimon has successfully "attracted countless fans", making the audience immersed in it, unable to extricate themselves, and realizedBillions of dollarsincome.
Skit, how popular is it?
There is a farmer who used to make jokes in Kuaishou, and finally bought a Ferrari by filming the short drama "Son-in-law";The myth of getting rich created by the skit is attracting more and more people to enter the game. How broad is its market prospect?Only 24 hours after the hit short drama "Wushuang" was launched, the recharge turnover exceeded 50 million, and 100 million advertisements were consumed in 8 days;
The short drama "After the Flash Marriage, Mr. Fu's Vest Can't Be Hidden" has a single-day recharge flow of more than 20 million;
The short drama "The Trial Lady is a Big Guy" has a single-day recharge turnover of more than 15 million;
The short drama was uploaded on the Internet as a magical track of "filming in a week, earning more than 100 million yuan in 8 days, and getting rich in 10 days";
Famous movie stars Stephen Chow, Zhao Liying and well-known director Wang Jing have all announced their entry into the short drama market in a high-profile manner;
According to iiMedia Consulting's "2023-2024 China Micro Short Drama Market Research Report", the size of China's online short drama market in 2023 will be 373900 million yuan, a year-on-year increase of 26765%。
According to the data of the Prospective Industry Research Institute, the number of new short dramas in the first half of 2023 will reach 481, while only 454 new short dramas will be released in the whole of 2022, and the supply scale of the short drama market is expanding rapidly.
It is estimated that by 2027, the size of China's short drama market will exceed 100 billion yuan.
Skits will become the most profitable track in 2024
Short dramas have the biggest advantage of the short ** era: reaching the audience in an all-round way and sinking extremely.
Nowadays, China has long been in the era of mobile Internet shorts, and short dramas can be watched on mobile phones.
China has a population of 1.4 billion, and there are more than 1 billion users using smartphones.
According to the data of the "Research Report on the Development of China's Online Audiovisual", as of the end of 2022, the scale of short-term users in China has reached 101.2 billion, of which more than 50% of users have watched short dramas within 3 minutes.
At a time when smartphones have become a must-have, skits fill a lot of people's fragmented time, which is short enough, entertaining enough, and killing time enough.
The era of short drama consumption has completely matured, and the "soil" suitable for the growth of short dramas is fertile and broad!
With the continuous rise in the popularity of the online short drama market, short dramas will show explosive growth, which is undoubtedly a good business for entrants.
If ordinary people want to "eat the cake" in the field of popular short dramas, they must prepare in advance: ifI don't know how to do it, I don't have a foundation, just to beFind the right learning and training institutions, complete efficient learning under the guidance of professional teachers, and achieve rapid improvement of ability!
Mimon's ability to make money is the envy of everyone, butIt's useless to just envy and not act。Master the production logic and skills of popular and high-quality short dramas, and you will also have the opportunity to get close to Mimona's "splashing wealth"!