This Spring Festival, on the big screen, Jia Ling and Han Han made a lot of money; And on the small screen, the former self-** queen Mimeng made a lot of money in a muffled voice, and she also won hemp.
The two short ** cool dramas "I Was a Stepmother in the 80s" and "Mr. Pei: Every Day I Want My Father to Be Expensive by My Son" were popular during the winter vacation, collecting more than 100 million yuan, and the ** hands behind them are all Mimeng.
Mimeng used to be a super Internet celebrity from herself, and she relied on articles such as "To the Slut" and "To the Low", which attracted the attention of tens of millions of fans. At her peak, Mimeng was a god-like existence, she and the assistant with a monthly salary of 50,000 yuan jumped on the hot search again and again, and one of her headlines could be exchanged for a Porsche.
Many people say that Mi Meng sells anxiety, stirs up emotions, shouts and kills her, "there are hot spots to chase hot spots, there are no hot spots to scold Mi Meng" has become a popular trend, and some people have created the word "Mi rate" to belittle people who pay attention to Mi Meng, but I am full of curiosity about Mi Meng, and even a little admired.
It is no exaggeration to say that Mimeng's insight into human nature, his grasp of public sentiment, and his control of traffic are unsurpassed in the self-leading circle.
The first time I knew about Mimeng was in Han Han's magazine "Solo Singing Troupe", the article "The Golden Sigh That Hurts" on it was witty and spicy, and it revealed a trace of sadness. At the end, Mimon sighed: This era is not worthy of him, which makes people slow down for a long time after reading.
Later, I learned that under the decline of paper media, Mimeng resigned and started a business, and she founded Wanwu Growth Film and Television Company in Shenzhen, lost more than 4 million yuan in 10 months, and then went bankrupt.
Since the advent of the ** era, Mimeng's talent has the best stage. Her writing is sharp, even a little vicious, slashing like a blade, and the knife is bloody. Many people scolded her for "poisonous chicken soup" and "female boxing champion", but it did not prevent tens of millions of fans from liking her.
Mimon says that most people click on an article based on instinct, not thinking.
It's cool. On the surface, Mimon's article seems to be willful and wanton, but every point behind it is carefully analyzed by data. Mimon pioneered data-based writing, or marketing-style writing. She has a dedicated team to do topic analysis, audience analysis, pain point analysis, and even each title is voted on among hundreds of titles. So, every time, she can scratch the itch of fans.
A good product is made by smart people with stupid work, and Mimon's success is not accidental.
In terms of making money, Mimeng is really talented, in addition to writing articles, she also launched a paid audio course "Mimeng Teaches You a Monthly Salary of 50,000" (later renamed "Mimeng's Workplace Improvement Course") on Himalaya FM during the same period, with more than 220,000 listens.
When Mimon's career was in full swing, a fortuitous event destroyed it all. Mimeng's *** young man with limited talent" released the non-fiction work "The Death of a Champion from a Poor Family", which touched the bottom line.
Mimon was attacked by the whole network**, she was like a rat crossing the street, everyone shouted and beaten. And what's even sadder is that before this, the "loyal dog" husband she had loved many times also divorced her.
After signing the divorce agreement, Mimon wanted to ask her ex-husband for the last dinner, but the system showed that the message was rejected.
After a short time in the field of beauty, Mimon was silent for a long time, and even fell into depression for a while.
At this time, the rivers and lakes have changed. The rise of short** and live streaming brought goods, and the early self-**, which was mainly based on text expression, was filmed on the beach.
I don't know when, a micro-short drama called "Black Lotus Upper Position Handbook" killed all sides. The play tells the story of the revenge journey of Song Zhao, the princess of the protectorate. The domineering heroine upgrades all the way to fight monsters, constantly stirring up attention, and is so cool that she flies. After the short drama was launched, the recharge exceeded 20 million in 24 hours, and the ability to absorb gold was staggering.
It's still the same recipe, it's still the same familiar taste.
It wasn't until a paper ban "The micro-short drama "Black Lotus Upper Manual" exaggerates the bad values of extreme revenge and countering violence with violence, confuses the concept of right and wrong, destroys the good ecology of the platform, and the platform has removed the drama from the shelves", which lifted the mystery of the ** hand behind Mimeng, and everyone suddenly realized.
After being banned by the whole network, many people thought that Mimeng was in a slump, but they didn't expect that Mimeng had long been lurking in the field of micro-short dramas and making a fortune.
Mimeng once made a movie in Shenzhen and set the flag of "Huayi Brothers in the north, and everything grows in the south", however, after burning more than 4 million, the dream was shattered.
Mimon realized that the investment cycle of large-screen films is long, the review is strict, and the box office cannot be guaranteed. This road can't run at all for her amount of money.
And the micro-short drama hit it off with Mimon. She reconstructs the traditional slightly dragging plot, reinforces character antagonism and plot conflict, and carefully crafted "CP" plots, firmly locking the main audience to urban women.
Jiang Seventeen and other celebrities cultivated by Mimeng have become traffic leaders in the field of micro-short dramas. Jiang Seventeen has as many as 30 million fans on the single platform. The three short dramas "The Age Difference of Love", "Born in 1990", and "Unfamiliar Lovers" have a total volume of more than 1.6 billion.
In addition to Jiang Seventeen, @是浩然啊与@浩杰来了等也都是咪蒙倾力打造的微短剧账号.
During the Spring Festival, the time-traveling drama "I Was a Stepmother in the 80s" was launched, and it rushed to the second place on the Dataeye short drama hot list on the same day, with a single-day recharge of more than 20 million.
The protagonist quickly enters a state of strong conflict, fills up his emotions, and constantly sets cool points in stages to attract users to recharge and look down.
The domineering president in the workplace, the revengeful heroine, and the elite daughter-in-law tear apart the evil mother-in-law ......
Sweet, cool, sadistic, shocking, plus sex and violence, no one can resist the ** of cool dramas, Mimon has long been aware of the traffic password.
Due to the unhappy upbringing of her original family, coupled with the fact that she is short and fat, Mimon has a strong inferiority complex in her heart, which brings an extreme conceit, and her desire for success grows like a weed.
In order to succeed, she does not hesitate to sacrifice her health, and working more than ten hours a day is commonplace for Mimon.
However, even if she later became famous and became the queen of traffic, that sense of insecurity has always accompanied Mimeng. Several of her popular articles also hit the hearts of women who also have insecurities, intentionally or unintentionally.
Mimon spends a lot of money to resist this insecurity. She paid her assistant a high salary of 50,000 yuan a month, and her company's annual meeting was extremely pompous, wearing a crown, and luxury goods filled the venue, and sending the most ** Apple mobile phone ...... to each colleague
And due to her father's cheating and betrayal, Mimeng has always been cautious about her feelings, afraid of repeating the mistakes of her parents' divorce. She constantly praised her husband Luo Yiyang in the article, making her love look like a fairy tale.
However, her love eventually collapsed.
It is said that after the divorce, Mimeng fell in love with 26-year-old Xiao Xianrou. Fans asked her why, and she proudly replied, because it is not allowed by law to engage with a 16-year-old partner.
After a long hibernation, Mimeng is now making a comeback in the field of micro-short dramas, and has found the feeling of looking down on the crowd and killing all sides.
In the eyes of others, Mimon has experienced ups and downs, but in Mimon's opinion, she has been spiraling, and she never thinks that she has lost.
Give a little sunshine and it will be brilliant, she is a Xiaoqiang who can't be beaten.
I'm Xu Screaming Beast, interesting souls meet here, thank you for reading!