In recent years, the liquor industry in Northeast China has fallen into a worrying dilemma: production has been declining, and the influence of local brands has been gradually waning. However, 10 years ago, the liquor production of the three northeastern provinces was very large, but since 2016, there have always been various problems with the liquor from the northeast, both in terms of product and output.
Until 2022, the decline in liquor production in the northeast production area was the most serious, even less than 130,000 kiloliters. At the same time, local liquor brands from the Northeast have not gone out of the three eastern provinces. It can be seen that the decline is becoming more and more obvious, and then let's analyze the liquor market in the Northeast.
First, the lack of leading enterprises
This is a major problem faced by the liquor industry in Northeast China. Among the many national excellent liquors in the Northeast, the development can be described as very poor, and some of them have even gone bankrupt. Although the old village chief has already walked out of the three eastern provinces, he is not convincing enough. It is precisely because of this that the liquor in the Northeast is simply beaten compared with the famous liquor producing areas of Sichuan and Guizhou.
Second, the low-end products are serious
In Northeast China, liquor seems to be a very important drink, and there are many large and small distilleries in Northeast China, but liquor companies above designated size are very rare, which also makes it difficult to sell some mid-to-high-end products. Therefore, most of the liquor in the Northeast is concentrated below 100 yuan, which is the main low-end market.
Although the low-end of liquor is indeed beneficial to some consumers to some extent, it is not good for distilleries at all, and the profits of low-end liquor are not high. If you have been taking the low-end route for a long time, you will label the liquor as low-end. Even if some high-end products come out in the future, naturally no consumers are willing to buy them.
Third, the characteristics are not outstanding
Among the many liquor brands, Northeast Baijiu once stood out for its unique brewing process and taste. However, in recent years, with the change of market demand, some companies have begun to blindly pursue large-scale production, ignoring the personalization and differentiation of products. This makes Northeast liquor gradually lose its competitiveness in the market and cannot attract the attention of consumers.
FourthThe market capacity is relatively small
Compared with the southern region, the consumer market in the northeast region is relatively closed, and consumers' consumption concepts and habits are also more conservative. This has limited the expansion of the Northeast liquor market to a certain extent. In addition, with the intensification of competition among other types of liquor at home and abroad, the market space of Northeast liquor is also constantly being squeezed.
Although the liquor market in Northeast China is cold, there are many wine lovers who want to pursue a liquor with good quality and cost-effectiveness. Next, I will recommend two very excellent drinks for all drinking friends, you can refer to them, they are delicious and inexpensive, and they are definitely worth experiencing.
Guokang 1935
The creation of this wine is inseparable from the efforts of Mr. Octopus and the elite of the industry, who jointly established this legendary distillery in 1993. This is a liquor carefully brewed by Master Fan Yinghua, using high-quality sorghum, which has been carefully fermented and aged to finally present a unique taste.
With years of experience in winemaking, Chef Fan Yinghua combines traditional winemaking techniques with modern technology, making Guokang 1935 unique in the market. When you taste Guokang 1935, the first thing that catches your eye is its clear and transparent amber color. This color gives a sense of serenity, elegance that makes you want to have a good time.
When you shake the glass gently, you can smell a faint aroma of wine, which is a pure, fresh aroma that is refreshing. If you taste Guokang 1935, you will find that its taste is very unique. The wine is full-bodied and soft, and a rich layering can also be felt, which is the result of the interaction of various aromas and flavors in the wine.
Mianzhu Daqu
The excellent quality of Mianzhu Daqu lies not only in its exquisite brewing process, but also in its strict quality control. In the brewing process, Mianzhu Daqu insists on selecting high-quality raw materials and strictly controlling every link to ensure that every bottle of liquor leaves the factory meets the highest quality standards. Therefore, Mianzhu Daqu enjoys a high reputation in the market.
In general, even though the Northeast liquor market is cold, there are many Northeast people who are particularly fond of drinking and very much want to taste delicious and affordable liquor. The two wines recommended above are very good, have a high value for money, and are definitely worth trying for all wine lovers.