On February 4, it was reported that the Spring Festival is approaching, the fiercely competitive liquor industry is ushering in a peak sales season, and the live broadcast of liquor has also ushered in a collective outbreak. According to the data, following the sales of Daren Ning Xiaogang Alipay's first broadcast exceeded 32.5 million, the other two liquor brands Liquor Yitao and Haotian Liquor franchise stores also announced the results of the Wufu Festival, with live broadcast sales of 17 million and nearly 10 million respectively. 3 live broadcast rooms sold 60 million, which also means that the wine has become another hit in Alipay's live broadcast.
During the Wufu New Year Festival, the liquor expert "Curator Ning Xiaogang" officially launched on Alipay, and the single live broadcast of "Good Wine and Good Luck Special" won 32.5 million yuan in sales. The debut performance has aroused heated discussions in the industry, which is comparable to the single-game sales performance of the head alcohol expert La Feige on Douyin, and is also far ahead in the industry.
In addition, another liquor brand, Jiuyitao, entered Alipay for the first time, and also won more than 17 million sales and nearly one million viewers during the live broadcast of the Wufu Festival; During the same period, Haotian liquor chain stores released data that achieved nearly 10 million sales after the launch of the Wufu Festival; According to the data released by Sichuan Satellite TV, its "Panda True Selection" live broadcast room also sold branded drinks during the Alipay Wufu New Year Festival, and won 22.67 million GMVs, which started from 0 fans and exceeded 10,000 fans in the first broadcast. Famous wine brands, including Shede, Tuopai, etc., also regard Alipay as an important sales position, and the Dragon Year Altar wine was sold online for the first time, giving exclusive Alipay users
According to industry analysts, following the outbreak of ** live broadcast in Alipay, alcohol has become another popular category. Previously, the ** live broadcast has sparked heated discussions in the industry: Lao Miao's ** live broadcast on Alipay has a single sales volume of nearly 9 million; In the past two weeks, ** sales on Alipay have risen 2 times month-on-month.
Since last year, Alipay has begun to focus on content tracks and live broadcasts. It is understood that in order to attract more partners, Alipay has also recently announced the latest live broadcast incentive plan, providing commission discounts for new merchants, institutions, and talents. According to platform data, there will be an average of nearly 3,000 merchant live broadcasts per day during this year's Wufu Festival, providing consumers with popular New Year's goods.