The Spring Festival of the Year of the Dragon is coming, and these days, the New Year's goods markets and New Year fairs around the country are particularly lively. The reporter of the "Economic Information Daily" visited Beijing, Heilongjiang, Ningxia, Guangdong and other places, and found that whether it is the north with ice and snow or the warm spring in the south, there is a strong New Year's flavor. The folk festival activities are welcomed by local residents and tourists, and the warm festival atmosphere also makes the consumption fever continue to rise.
The business district is full of lively New Year's flavor.
The golden dragon welcomes the spring and the New Year is abundant, and the auspicious wishes are full of red streets. The Spring Festival is approaching, and many business districts in Beijing have completed the "dress-up" of the Year of the Dragon. The reporter saw in Fengtai Dayue Chunfeng Li Square that the 20-meter dragon lantern was shining brilliantly in the night, attracting citizens to check in. On Qianmen Street, which is lined with time-honored brands, the "Central Axis Nafu Longyue Qianmen" New Year consumption promotion activity has added a bit of New Year color to the originally lively street.
This year's popular Northeast is even more popular. Walking into the New Year's goods collection in Muling City, Mudanjiang City, Heilongjiang Province, the red couplet blessing character came into view, the red lanterns were hung high, and the festive atmosphere was coming. Roasted frozen goods, couplets, Russian sweets and seafood ......The large collection of goods is dazzling, and the merchants brave the cold to enthusiastically shout and attract customers, attracting a large number of citizens and tourists.
More than 2,000 kilometers away, the Jingui Market in Jingui Town, Helan County, Yinchuan City, Ningxia Province is also becoming more and more lively. Fruits, dried fruits, special snacks, beef and mutton and other New Year's goods are readily available, and the scene is a festive and busy scene. Yan Xi, who came from Yinchuan with his family to catch the market, purchased local specialties such as Babao tea, sugar hemp and oil cakes, and said happily, "It seems that I have suddenly found the feeling of catching up with the big market for the New Year when I was a child!" ”
It is not only the delicious food on the table that is sought after, but also the flowers that symbolize beauty. In Guangzhou, the flower market has always been a must-have program for the Chinese New Year. Walking into the Zengcheng Spring Festival Flower Market, in addition to the common large-flowered orchids, begonia flowers, gladiolus, lilies, etc., the peony flowers that can only be enjoyed in March and April in the north also made a stunning appearance in this year's flower market, attracting many citizens to take photos and ask.
In the interview, the reporter found that whether it is a business district or a large gathering, whether it is a city or a village, from north to south, all places have been welcoming the New Year of the Dragon in a lively festive atmosphere recently.
New Year's goods procurement leads to fire consumption.
The strong New Year's flavor has also ignited the consumer market. "Mutton is a must-have New Year's product for our Ningxia people, hand-grasped, stewed, simmered, stir-fried, and made ......There are all sorts of practices. Merchant Wu Tianlong and his younger brother run a shop in the Jingui Bazaar, specializing in Ningxia's specialty Yanchitan sheep. "Usually, we can sell more than 20 sheep at each fair, but these days, we can sell more than 50 sheep in half a day. Wu Tianlong said as he skillfully cut the mutton for the customer.
Wang Long, the market manager, told reporters that the Jingui market has a history of more than 70 years, and the daily passenger flow is about 5,000-10,000 people. During this period, the passenger flow increased significantly, and more than 30,000 people went to the market to concentrate on business and catch up with the market, and it has become a well-known "Internet celebrity" gathering.
In addition to the "hard dishes" on the table, gifts for visiting relatives and friends are also essential. "The Year of the Dragon-themed dim sum box is beautiful and distinctive, and it is the most suitable to buy and visit relatives. At the front store of Daoxiang Village in Beijing, Ms. Wu packed 5 boxes of dim sum at once. And there are not a few customers who purchase in large quantities like this, and the "Guochao" souvenirs of time-honored stores ushered in a sales peak. On February 6, Meituan data showed that the search volume related to "Wu Yutai tea biscuits" after New Year's Day increased by 766 compared with the previous month7%, the growth rate of orders for various commodities in Daoxiang Village also reached 14011%。
This has also become a microcosm of the heating up of New Year's goods consumption. According to data from the Ministry of Commerce, in late January, the sales of retail enterprises monitored by the Ministry of Commerce increased by 19 month-on-month9%；In January, the sales of key monitoring e-commerce platforms increased by 20% year-on-year.
Multiple arrangements to ensure the festival.
Behind the booming market is the multiple arrangements to ensure supply and promote consumption during the festival. Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, introduced at the press conference of the State Council Information Office a few days ago that the Ministry of Commerce conformed to the people's willingness to consume and launched festival scenes such as winter ice and snow, Laba national tide, joyful Lantern Festival, and spring renewal.
A variety of events are also being held in various places. For example, Heilongjiang held the activity of "enjoying the scenery of the northern country and tasting the delicious taste of Longjiang", and opened the "Longjiang New Year Goods Live Room" to promote the special products of Guangxi, Yunnan and other places, and continue the heart-warming interaction of "one family in the north and the south".
In addition, the Spring Festival holiday in 2024 is longer than in previous years, and the number of trips is expected to reach a new high. Recently, the departments of commerce, meteorology, transportation and other departments have strengthened coordination and made preparations in advance to ensure that the necessities of life are "stable, smooth online, and sufficient".
Local governments have also actively arranged for Chongqing and Jinan to carry out low-temperature rain, snow and freezing disaster response drills; Hunan responded to the impact of rain and snow and guided large supermarkets to open online sales channels; Shandong, Henan, Shaanxi, Gansu, Ningxia and other places will put about 3,100 tons of reserve meat, 70,000 tons of vegetables, and 500 tons of eggs before and after the Spring Festival to increase the festival market**.
In the view of Hong Yong, an associate researcher at the Research Institute of the Ministry of Commerce, these arrangements to ensure supply and promote consumption are a strong guarantee for the people to consume with confidence and have a happy New Year. He said that in view of the growth of consumer demand during the festival and the possible extreme weather, the relevant departments have taken active measures to effectively ensure that consumers can conveniently purchase the goods they need during the Spring Festival, so that everyone can enjoy the joy of the traditional festival while consuming without worries, which fully reflects the people-centered development idea and the great importance attached to the needs of people's livelihood.
Hong Yong also pointed out that at the same time, relevant departments and local governments will create a strong New Year's atmosphere and stimulate residents' willingness to consume by holding rich festival activities, which will effectively drive the prosperity of the Spring Festival consumer market.
*: Economic Information Daily.