During the "Year of Consumption Boost" in 2023, the Ministry of Commerce has taken multiple measures to promote the continuous recovery and expansion of consumption. In 2024, the "Year of Consumption Promotion", the Ministry of Commerce will also continue to organize and carry out a variety of activities to promote consumption. A few days ago, at the press conference held by the State Council Information Office to seek progress while maintaining stability, promote stability with progress, and promote new breakthroughs in the high-quality development of commerce, the relevant person in charge of the Ministry of Commerce mentioned that promoting the trade-in of automobiles and home appliances will be one of the focuses of this year's consumption promotion work.
As an important part of the whole life cycle of automobiles, second-hand cars are an important starting point for stimulating consumption, releasing the vitality of second-hand car circulation, which is conducive to revitalizing the stock of automobiles, driving the increase of new car consumption, and accelerating the circulation of automobiles.
In 2023, the cumulative transaction volume of used cars in the country will hit a record high. According to data from the China Automobile Dealers Association, in 2023, the cumulative transaction volume of used cars in China will be 1,841330,000 units, a year-on-year increase of 1488%, an increase of 238 compared to the same period50,000 units, with a cumulative transaction value of 11,7953.2 billion yuan. Among them, a total of 76 new energy used cars were traded30,000 units, an increase of 42% from 2022.
The relevant person in charge of the China Automobile Dealers Association said that in 2023, the expansion of the scale of second-hand car transactions, the transformation of new consumption characteristics, and the continuous improvement of cross-regional circulation all prove that China's second-hand car market has strong development resilience, which is conducive to better revitalizing the stock market, driving new car consumption, and promoting automobile cascade consumption.
Automobile trade-in is a systematic project, which requires production, supply and marketing, upstream and downstream, government, enterprise and people, online and offline coordination and linkage, and comprehensive policies. How is the used car industry responding to trade-in? In this regard, Wang Xiaoyu, senior vice president of Guazi second-hand car, has his own understanding.
In the link of "collecting the old", Guazi focuses on smoothing the channels for consumers to sell cars. "Due to the relative opacity of information in the field of second-hand car trading, it is difficult for consumers to efficiently compare prices in the market, and they are often at a disadvantage in professional buyer transactions. As a third-party platform, Guazi adopts a nationwide auction model, with standardized and compliant buyers participating in the auction, and the price comparison is more sufficient, ensuring that consumers can sell the vehicle quickly and reasonably, while avoiding various problems that may be encountered in traditional transactions. Wang Xiaoyu said.
On the "new" car purchase side, with years of big data accumulation and the construction of the logistics system, the newly launched "7-day test drive" service of Guazi benchmarks the second-hand car trading experience with traditional e-commerce, making the car condition fully transparent and more secure. Consumers no longer need to worry about potential risks when facing second-hand cars, and only need to consider actual needs when choosing a car, and no longer need to worry about whether there are hidden dangers in second-hand cars. In Wang Xiaoyu's view, only by providing better services to consumers can we get more market opportunities.
With the continuous upgrading of automobile consumption, the second-hand car industry is facing greater challenges and opportunities, which requires industry colleagues to discuss and build together.
The relevant person in charge of CAR's second-hand car business previously said that CAR will continue to explore and innovate, expand vehicle source channels, strengthen vehicle condition transparency, and improve service quality, so as to further meet everyone's demand for high-quality, transparent, safe and reliable second-hand car trading services. At the same time, Shenzhou used car will join hands with more users and partners to jointly promote the upgrading and development of the used car industry.
In a mature automobile consumer market, new and used cars should prosper together and circulate in an orderly manner. Our goal is not only to provide an efficient second-hand car trading platform, but also to pay more attention to the standardization and innovation of the industry. We hope to work together with industry partners to provide consumers with a wider range of choices and promote the healthy development of the automotive industry chain. Wang Xiaoyu said. (International Business Daily reporter Wang Xuguang).
*: International Business Daily.