After the release of Apple's iPhone, it usually attracts a lot of consumer interest, resulting in a record number of pre-orders. There are many reasons behind this:
1.Brand loyalty: Apple has a large and loyal user base who look forward to the release of the iPhone every year and are willing to buy it as soon as possible.
2.Innovative features: Apple usually introduces innovative technologies in iPhones, such as a better camera system, a more powerful processor, improved battery life, and new design elements, among others.
3.Marketing and advertising: Apple invests a lot of resources in promoting its products before and after launches, including live launches, advertising, and collaborations with celebrities, all of which help stimulate consumer interest and desire to buy.
4.Pre-sale strategy: Apple tends to open pre-orders before the official release, which can lock in sales in advance, while also creating buzz and anticipation.
5.Ecosystem appeal: Apple's ecosystem of products (including iOS, App Store, iCloud, etc.) provides users with a seamless experience, and many users tend to continue to buy Apple's products in order to maintain compatibility and synchronization between devices.
6.Limited releases: Apple sometimes resorts to limited releases, a scarcity that can spur consumers to a sense of urgency and prompt them to place pre-orders as soon as possible.
As a result, the record number of pre-orders for the iPhone at launch is the result of a combination of Apple's brand power, product innovation, marketing strategy and consumer expectations.