The Spring Festival is approaching, and in Bailuzhou Park in Nanjing, Jiangsu, the 38th Qinhuai Lantern Festival was unveiled, attracting many citizens and tourists to watch.
Photo by Yang Suping (People**).
Visitors look at the cultural relics with the "dragon" pattern in the Shenyang Museum in Liaoning Province, looking forward to the arrival of the Spring Festival in the Year of the Dragon.
*Kun (People**).
Approaching the Spring Festival, "how to play during the New Year" has become a question full of expectations in many people's schedules. On the day of the Laba Festival, the Ministry of Culture and Tourism launched the 2024 Spring Festival themed cultural and tourism activities of "Happy New Year", including 25 main activities in 7 major sections, covering cultural and artistic performances, public service activities, intangible cultural heritage experience display, tourism and leisure consumption, ice and snow research and tourism, cultural and museum exhibitions, international and domestic interactions and other fields, providing rich choices for people to celebrate the New Year and travel happily.
Online and offline cultural tours.
As the most important traditional festival of the Chinese nation, the Spring Festival has a strong cultural atmosphere, and it is very appropriate to use the Spring Festival holiday to have a cultural tour.
Museums are important destinations for offline cultural tours. According to the data, museums across the country will receive 12 visitors in 2023400 million people, which is 21 times. During the Spring Festival in 2024, most national and provincial museums will continue to be open to the public, and in addition to permanent exhibitions, a number of exhibitions themed on the Year of the Dragon and annual special exhibitions are planned.
According to the relevant person in charge of the Department of Museums and Social Cultural Relics of the State Administration of Cultural Heritage, more than 400 themed exhibitions such as "The Imprint of Northern Xinjiang - Outstanding Characteristics of Chinese Civilization Exhibition" and "Understanding China from the Zodiac - Digital Exhibition of Hidden Dragon Cultural Relics of Shaanxi History Museum" are planned to be held in various places, and more than 1,000 social education and cultural activities such as Spring Festival rubbing experience activities and special appreciation of the Spring Festival of Chinese ancient music Jiachen Year will be carried out to present a cultural feast to the audience.
Since last year, the development of the stage performance market has shown a new trend, and 'following the tourism to watch the performance, chasing the performance to travel' has become a new hot spot. Zhang Yi, deputy director of the Art Department of the Ministry of Culture and Tourism, introduced that during the Spring Festival in 2024, 10 national-level art troupes directly under the Ministry of Culture and Tourism will hold 204 offline performances, including traditional Peking Opera masterpieces such as "Dragon and Phoenix Chengxiang" and "Havoc in the Heavenly Palace", dance drama "Only This Green" and "Li Bai" tour, and the song and dance drama "Cat God in the Forbidden City" launched by the China Children's Art Theater.
In addition, the "Literature and Art China" performance matrix and many new online performance platforms will launch special programs for the New Year to show the audience the wonderful achievements and artistic essence of the national stage arts in the past year.
In addition to enjoying high-quality theatrical performances, during the Spring Festival, the majority of netizens can also pick up their mobile phones, brush up on the New Year's flavor**, watch the live broadcast of New Year's customs, listen to New Year's songs, and experience the New Year's flavor around the world without leaving home. Recently, the 2024 "Culture into Ten Thousand Homes - * Live Hometown Year" activity was launched in Changsha, Hunan, which was jointly organized by the China Performance Industry Association and platforms such as Douyin, Kuaishou, and Tencent**, allowing the majority of netizens to experience the happy and peaceful Spring Festival atmosphere in the cloud by setting up a special exhibition area.
There are many cultural and tourism products in various places.
Dai Bin, president of the China Tourism Academy, predicts that the Spring Festival holiday in the Year of the Dragon will become a new "super week", with active tourism and high consumption.
According to the relevant person in charge of the Resource Development Department of the Ministry of Culture and Tourism, the "Tourism Spring Festival Leisure New Year" section of the 2024 Spring Festival-themed cultural and tourism activities will launch a series of research and tourism characteristic courses, boutique routes and theme activities, and carry out a series of tourism promotion activities such as "Happy Ice and Snow Tourism Season", "My Hometown Has Treasures" and "New Year Tours and New Year Customs".
The reporter learned that various localities are relying on characteristic cultural and tourism resources to launch a variety of Spring Festival tourism products. Jilin, Liaoning, Xinjiang and other places have held ice and snow tourism activities to welcome the New Year in combination with sports, health care, hot springs, folk customs, etc., and launched a series of ice and snow tourism products and measures to benefit the people. 11 provinces, including Anhui, Jiangxi, Shandong, Hainan and Sichuan, jointly participated in the "Colorful Research and Study Tour in China" research and tourism theme activities, focusing on the natural ecological environment and regional cultural characteristics, and launched a variety of research products, such as Sichuan held special research and tourism activities such as "Enjoying the Ice and Snow of Shu Mountain, Enjoying the Warm Sun of the West" and "I Protect the Home of Giant Pandas in the National Park", and Shandong launched a research project to display Zou Lu etiquette and experience the Shu Yu Rite in depth.
Happy Chinese New Year" to overseas.
The "Chinese New Year Family Day" was held in the United States, the "Trafalgar Square Parade" was held in the United Kingdom, the "Happy New Year - Chinese Culture Temple Fair" was held in Russia, and the "Happy New Year" temple fair was held in Egypt ......On the occasion of the Spring Festival of the Year of the Dragon, the "Happy New Year" event, which has been held for more than 20 consecutive years, will hold nearly 500 exchange activities in various forms in nearly 100 countries and regions overseas, and hold the "Global Lantern Lighting Event" in nearly 20 countries such as the Netherlands, Kazakhstan and New Zealand, so as to convey the joy and harmony of the "Chinese Year" to the world.
It is reported that the launching ceremony of the 2024 "Happy New Year" and the "Happy New Year, Spring Full of Haojiang"** will be held on February 3 (the Lunar New Year) on the square in front of the Ruins of St. Paul's in Macao. **The Macao Chinese Orchestra will be the main team, and artists such as Tan Dun and Lang Lang will be invited to perform together, with light show performances and lion dance performances, to present an audio-visual feast for the Greater Bay Area to welcome the Chinese New Year.
Shi Zeyi, deputy director of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, said that during the Spring Festival, various tourism promotion activities will be actively carried out overseas, and relevant domestic enterprises will be guided to launch more inbound tourism products with profound cultural connotations, so as to attract more foreign tourists to China to experience the cultural charm of the Spring Festival and realize the organic combination of tourism promotion and cultural communication.