What are the roles of agricultural product packaging and labeling for producers and operators? Packaging and labeling of agricultural products - our farmers' tips for getting rich.
Oh, speaking of the packaging and labeling of agricultural products, in the past, the old and young masters in our village thought that it was the attention of the people in the city, and felt that the fruits and vegetables grown in our fields were firm and fresh, and they could be picked and sold directly, so why bother to make so many fancy shelves. But over the years, I have deeply realized the significance of packaging and labeling to our farmers, which is really important!
Let's talk about the packaging, in the past, everyone only knew that it was used to pack things, but now it is clear that good packaging is not only to protect agricultural products from bumps and damage, but also a means of promotion. For example, the apples produced in my family's orchard were sold in the market in the past, and before they were sold, they wilted and rotted a lot. Later, I used that kind of breathable and fresh-keeping bag, not only did the apples suffer less damage on the road, but also looked clean and hygienic when setting up a stall, and customers were happy to see and feel at ease when they bought it. In this way, the same apples, after careful packaging, can be raised, you say this is not an increase in income!
Let's talk about the logo, when I first labeled my eggs as "pure natural free-range", the people in the village laughed a lot. As a result, the guests from the city recognized this, and they felt that the agricultural products with the logo were like having an ID card, knowing clearly where and how they were produced, and the quality was guaranteed. Later, the town opened a cooperative, and we did the geographical indication certification in a unified manner, hey, now the reputation has gone out, and even the agricultural products of the whole village have appreciated, the sales volume has increased, and the income has increased several times.
In addition, this packaging and logo can also help us build a brand. A few days ago, the organic rice of the neighboring village Wang's family was paired with a delicate packaging box with the name of his farm and the green certification mark printed on it, and it immediately became a hot item. People's rice has not changed, but it has changed a "line", and it has become a popular commodity in the gift market. No, we saw the business opportunities, and began to think about our own agricultural products and play our own brands.
In addition, now the competition for agricultural products on the market is fierce, with standardized packaging and clear identification, our farmers' products can also better adapt to the requirements of supermarkets and e-commerce platforms, so that more people can see, understand and buy. Moreover, the production date, shelf life, and what is on the packaging are not only a commitment to the quality of their products, but also to protect the rights and interests of consumers.
The packaging and labeling of agricultural products are like our crops wearing new clothes and wearing golden signs, which can not only enhance the value of agricultural products, broaden sales channels, but also establish a brand image and win the trust of consumers. Therefore, we farmers must also keep pace with the times and know how to use these modern marketing methods to make the things we have worked so hard to grow really become golden lumps! This is my insight as a farmer in the new era, and I have learned from practice.