In Xiaohongshu's traffic recommendation mechanism, the recommendation algorithm will determine the amount and ranking of content according to the relevance and weight of keywords, and the use of hot keywords can increase the chance of content being crawled and recommended by search engines, so as to attract the attention of more target users.
First, look at the ranking
A series of popular notes related to the keyword will appear on the search keyword search page of Xiaohongshu (select "hot"), and extract the hot keywords in the notes as needed and apply them to your own notes.
Second, the search page
In the search and discovery interface, you can see the real-time rise in the ranking of hot topics, and the keywords in these topics are also hot keywords.
Enter industry-related keywords or sentences in the search box, and a series of hot search tags will appear, which are also the keywords that users are currently searching for. Generally speaking, the higher the ranking keyword, the more people search for it.
3. Discover the testimonial page
Most of the notes on the discovery page are explosive articles. Generally speaking, the more popular a note is, the more popular the keywords it covers.
Fourth, note inspiration
Notes Inspiration is designed to provide users with creative inspiration and reference guides, which can help users understand current trending trends, discover new ideas, and get keyword inspiration to better create popular content.
Fifth, the keyword characteristics of popular notes
(1) Hot topics
The keywords of popular notes are often closely related to current hot topics and social hot spots. These topics have a wide range of discussions and attention, and are able to attract the attention of a large number of users.
(2) User needs
Explosive note keywords can often meet a certain need or interest of users. These keywords can accurately capture the user's pain points or points of interest, so that the user can resonate and interest.
(3) Unique perspective
Explosive note keywords often have unique perspectives and perspectives, which can provide users with new thinking and inspiration. This uniqueness makes the note stand out from the crowd and attract the user's attention.
By in-depth understanding of the characteristics and application strategies of popular note keywords, we can better grasp the interests and needs of users and create more popular popular notes. Only in this way can you stand out in the fierce content competition and become a real hit creator.