On the eve of the Spring Festival, party games such as "Egg Boy Party" and "Yuan Dream Star" are hot, because the Spring Festival is the peak period for game promotion, people have a lot of time to play games, and at the same time, gatherings of family and friends will also give rise to team game scenes. In addition to increasing promotion efforts, a number of new games were intensively launched during the Spring Festival.
February 6, "Honkai: Star Dome Railway" 2Version 0 "If You Dream at Midnight" is officially launched, and along with the new version, the web version and Android version of "Cloud Star Dome Railway" will be launched.
Source: "Honkai: Star Dome Railway").
Honkai: Star Dome Railway" has been hot since its launch last year. To be precise, the positioning of this game is a side game, that is, to circle those players who have retired from Genshin Impact, as well as players of the original Honkai Impact series games, and continue to convert them into miHoYo's traffic. But as a side game , it was once gauzy Genshin Impact in terms of daily activity as well as turnover data.
According to the 2023 Chinese mobile game overseas data released by SensorTower, in terms of game revenue ranking, "Honkai: Star Dome Railway" won the third place and became the mobile game with the highest revenue growth in 2023. It also won awards such as Best Mobile Game on the App Store and TGA last year.
Source: sensortower).
This is miHoYo's second cloud game. Then some friends may want to ask, what is the difference between it and the local version of "Honkai: Star Dome Railway"?
Source: "Cloud Star Dome Railway").
To put it simply, it's just like what we usually look at online, and the files are actually stored on a server in the cloud, and we can see them when they are loaded over the Internet. The same is true for cloud gaming, where the game's installation package and data are not mounted on your device, but stored on a server in the cloud.
When a player is using cloud gaming, the cloud client in their device acts as a kind of remote control app. The client connects to the server via the Internet and transmits the game screen to the player's screen in real time, and the server controls the game process according to the player's instructions for a remote gaming experience.
Players who have played "Honkai: Star Dome Railway" should know that it has very high requirements for device performance, Xiao Lei usually runs the highest quality "Honkai: Star Dome Railway" with the Snapdragon 8 gen 2 chip model, and the phone began to get seriously hot in less than half an hour. If you want to run at full frame rate for long periods of time, it is almost impossible to achieve it without the help of external cooling equipment. Even on a computer client, running Honkai: Star Rail at full 2K quality with an NVDIA RTX 3060 graphics card is extremely difficult.
Source: Lei Technology).
But "Cloud Star Railway" does not need to think about these problems, as long as your network is smooth enough, it can bring you an equal experience, and the game graphics in the game are only related to the quality of your network.
In addition, players do not need a complete game client, they only need to access the game directly through the web cloud client. Xiao Lei, as a senior player of miHoYo, has long hated the game, not to mention that the installation package of "Genshin Impact" plus the in-game resources have been as high as more than 30GB, "Honkai: Star Dome Railway" has been in service for less than a year, and the version updates are not frequent, the game installation package and resources are already as high as 18GB, and each major version update is also a few GB of data at every turn, which is comparable to the game volume of 3A masterpieces, which makes many players miserable.
Source: Lei Technology).
Therefore, the benefits of "Cloud Star Dome Railway" to players are not only not to worry about the reinstallation of the version update ** resources and the app after changing the phone, but also to ignore its heat and power consumption, and it can provide you with higher image quality regardless of the performance of the device.
As the saying goes, there are pros and cons, and the disadvantages of cloud gaming are also unacceptable to many players.
First of all, it has very high requirements for network quality, and in the case of unstable signals, its lag will be obvious, because every operation interaction in the game has to go through the Internet, unlike the client that has some offline resources and local ** for temporary replacement. So once the network fluctuates, there will be packet drops and so on.
Secondly, it also consumes a lot of network traffic, if the game quality is full, the traffic consumption speed when running the game is no less than that of the Internet**4K**, this is because every frame of the game is transmitted through the network.
Source: "Cloud Star Dome Railway").
Moreover, "Cloud Star Dome Railway" only supports a 30fps refresh rate, which is a bit abrupt in the current cloud gaming market, which is generally 60fps refresh rate. You must know that miHoYo's own "Cloud Genshin Impact" supports a 60fps refresh rate, so it is a bit too much to say that "Cloud Star Dome Railway" is limited to 30fps.
It is worth noting that this "Cloud Star Dome Railway" and "Cloud Genshin Impact" have the same version number in the game version, both of which start with win, which means that they are all modes of remote control PC.
Compared with Genshin Impact, Xiao Lei believes that in fact, "Cloud Star Dome Railway" has a greater advantage than "Cloud Genshin Impact".
First of all, Honkai: Star Rail is a turn-based game, and there are no difficult and real-time feedback controls in the game. As a result, its network quality requirements are not as high as those of Genshin Impact, and even a little network fluctuation is harmless. But Genshin Impact is different, imagine that you are playing the 12th floor of the Abyss, and when you are about to clear the level, the network suddenly fluctuates and you are killed by Baby Bus.
Secondly, most of the game scenes in Honkai: Star Rail are fixed animations that release skills, so even if you limit it to 30 frames, the in-game stuttering will not be noticeable. And the daily quests of "Honkai: Star Dome Railway" only need to be launched once a day, and it takes less than 15 minutes to complete them at a time. Therefore, the official daily delivery time of "Cloud Star Dome Railway" can meet the needs of most players.
The first is to attract new players and maintain old players, many of whom have not yet entered the pit or are ready to withdraw from the pit, a large part of the reason is that the game installation package and the resources required are too large. Xiao Lei found after testing that it took nearly half an hour from the beginning to loading all the game resources, so for players who have not been exposed to this game and want to try it, this huge game volume has turned them away. Many players who return to the pit will also lose their enthusiasm because of the larger and larger installation packages and longer and longer ** time, so the launch of "Cloud Star Dome Railway" can perfectly solve these problems.
Source: "Honkai: Star Dome Railway").
Second, as the player base expands, the number of paying users is likely to increase, which will have a direct and positive impact on the game's revenue. It's easier for players to try out the in-game premium content instead of giving up because of the high hardware requirements or the tedious process.
To sum up, miHoYo's launch of "Cloud Star Dome Railway" can not only maintain the activity of existing players, reduce their inconvenience caused by updates, but also attract more new players to try the game, which will also have a positive impact on the long-term development of the game. In today's increasingly competitive gaming industry, cloud gaming may be the key to opening up new areas of the market and maintaining player stickiness.
Compared with "Cloud Star Dome Railway", this time "Cloud Star Dome Railway" is almost half price. Judging from the ** number and the consumption psychology of the players, it is fair to say that it is still a relatively widely accepted low price, and the big monthly card users are equivalent to receiving 42 days of Yunxing Tie, and there is no need to purchase additional time.
Source: Lei Technology).
In addition to the launch of cloud gaming, another highlight of Honkai: Star Rail is the launch of the Vision Pro platform, which allows some users to play the game in a new way.
Source: "Honkai: Star Dome Railway").
Since the release of Vision Pro, many domestic software have been adapted one after another, such as the IT Home client, Ctrip, etc., and the games include "My Tom Cat +" and "My Angela 2+". As a leading game manufacturer in China, miHoYo also adapted its popular "Honkai: Star Dome Railway" to the Vision Pro platform for the first time.
But as a turn-based game with no high challenges, its Vision Pro version doesn't seem to be very shocking. Xiao Lei, as a server player of "Honkai: Star Dome Railway", generally doesn't pay much attention to the scene screen and skill animation during the game, because most of the character animations are repetitive, and Xiao Lei has probably watched these pictures hundreds or thousands of times, and the only thing worth experiencing with Vision Pro is estimated to be only a small part of the plot animation, so I don't think the Vision Pro version of Honkai Iron is of great significance.
Compared with "Honkai: Star Dome Railway", Xiao Lei believes that "Genshin Impact" is more suitable for landing on the Vision Pro platform. Because it focuses on open-world visuals, which is exactly what complements the immersive feeling of Vision Pro. Its high resolution of 4K brings every detail of Genshin Impact to life, while the powerful processor and high frame rate output ensure that the game runs smoothly, making players feel as if they are in that vast and vivid world.
Source: "Genshin Impact").
Nevertheless, miHoYo's positive attitude of daring to try new things and bring new experiences to users is indeed commendable. By laying out XR (extended reality) in advance on the future battlefield, it also shows its keen insight and forward-looking thinking on industry trends. This spirit of continuous exploration has also pushed the entire gaming industry forward, making players look forward to more future game formats.
Since "Cloud Genshin Impact", "Cloud Star Dome Railway" has demonstrated the popularity of cloud gaming services and the possibility of more applications. In my opinion, the launch of this cloud gaming model has greatly expanded the accessibility of games and the universality of premium experiences, allowing more people to experience high-quality gaming content, regardless of their hardware conditions.
miHoYo's rapid growth is inseparable from its series of successful game titles. Since 2015 with 1With a revenue of 7.4 billion yuan, miHoYo's net worth has soared to 374 by the end of 20220.2 billion yuan. This leap was made possible by the company's launch of several key games, notably Honkai Impact 3 in 2016 and Genshin Impact in 2020. These games have not only boosted miHoYo's revenue and net profit by 100 times in the past seven years, but also propelled it to the throne of China's third largest game manufacturer.
Source: miHoYo).
Overall, miHoYo has been able to rise rapidly, and there is no lack of its unique vision in game development and marketing strategy. In the future, as the company continues to invest in technological innovation and market expansion, miHoYo is expected to bring more and richer gaming experiences to players around the world, while promoting the sustainable development of the gaming industry. The Year of Science and Technology in China