The red lanterns are hung high, and the Spring Festival of the Year of the Dragon is strong. The reporter learned from the District Economic Commission that during the Spring Festival holiday, 11 key monitoring business districts in the district, such as Songjiang Impression City and Kaiyuan Mediterranean Commercial Plaza, achieved sales of nearly 200 million yuan, a year-on-year increase of 19%. Songjiang's consumption boom burst out, and the service industry as a whole ushered in a "good start".
Offline consumption is red across the board
Fireworks rise at the holiday table. At Niu Xiaoxin Kaiyuan Mediterranean Store, each table can be turned over 4 to 5 times a day during the Spring Festival, and hundreds of signature dishes are sold every day. "Every day from the opening to the closing of the store, the queue of customers never stops. The relevant person in charge of the store said. The reporter learned that 80 catering stores in Kaiyuan Mediterranean did not close during the Spring Festival, and the catering revenue was 5.51 million yuan, a year-on-year increase of 14%. The hot reunion banquet also brought a steady stream of customers to the mall, which increased by 59% year-on-year during the Spring Festival of the Year of the Dragon.
While the consumption of catering has increased significantly, the consumption of entertainment formats in major business districts has also gained strong momentum. With nearly 230 brands, Songjiang Impression City has built a complete consumer brand matrix. This year's Spring Festival movies include comedy + inspirational "Hot and Hot", comedy + racing "Flying Life 2", comedy + law "Article 20", comedy + science fiction "Bear Infested: Reversal of Time and Space", etc., which can meet the viewing needs of consumers of different ages and preferences. C** Cinema Songjiang Impression City Store will have more than 1 viewers during the Spring Festival in 202480,000 person-times, a year-on-year increase of 20%. In addition, entertainment formats such as Star Gathering KTV, Meland Children's Park, and Interstellar Legend are also popular. It is understood that during the Spring Festival, the passenger flow of Songjiang Impression City exceeded 360,000 people.
The theme activities are full of year's flavor
Service consumption is a new highlight of Spring Festival consumption, and multi-format integration and upgrading service consumption make holiday life more exciting. Focusing on the theme of "Go to Songjiang", Songjiang launched a series of activities of "Longteng Songjiang to welcome the New Year", and carried out the carnival activities of shopping malls to fully stimulate consumption vitality in the strong flavor of the New Year.
In the New Year of the Dragon, the zodiac auspicious dragon has become the "C group pet". Songjiang Impression City combines the development of traditional cultural activities such as "Dragon Dance and Phoenix Dance", "National Style Live", "Shadow Puppet Play" and "Year of the Dragon Script Tour" to create an art gathering place for the Year of the Dragon and provide consumers with a new shopping experience; Jiuting Gemdale Plaza is inspired by the IP image of "Dragon Horror", which collides and integrates traditional cultural genes with young trends to create a new year beauty with a strong sense of festive atmosphere; Kaiyuan Mediterranean has built a Long Xiaobao Heartbeat Pro factory, so that customers can receive warm blessings for the Year of the Dragon during the festival.
In addition, Songjiang's major business districts have launched colorful New Year activities. New Century Mediterranean held a New Year** performance, and carried out activities such as distributing cash red envelopes, giving red envelopes and gacha coins; Jiuting Gemdale Plaza has created a good luck theme art display and interactive installations, integrated elements such as good luck flying drums and lanterns, and carried out activities such as guessing lantern riddles and sugar paintings. The major business districts in the region are attracting consumption while making the New Year's flavor more and more intense.
*: Shanghai Songjiang.