A reporter from Beijing Youth Daily learned from Xicheng District that the 2024 Beijing Changdian Temple Fair will be held from the first to the fifth day of the first lunar month (February 10 to 14) in the east and west streets of Liulichang. The Changdian Temple Fair is one of the first batch of national intangible cultural heritage projects, which began in the Jiajing period of the Ming Dynasty and has a history of more than 400 years. It is reported that the theme of this temple fair is "strolling through the central axis of the ancient capital and appreciating the century-old factory", and there are no snack stalls at the temple fair, highlighting the characteristics of the "cultural market".
As one of the four major temple fairs in China, the Changdian temple fair has always been known for its "literary market" characteristics, which is not only loved by the people in the market, but also favored by the literati. This year's Changdian Temple Fair will continue the characteristics of the "Wenshi Temple Fair", focusing on the artistic, historical and intellectual quiet and elegant cultural atmosphere. Relying on the historical context of Liulichang, showing the fragrance of Hanmo books, with the purpose of polishing the cultural IP of "the source of the city, the beginning of the capital, and the end of the river" in Xicheng District, a cultural feast is created in the Wenshi block of Liulichang next to the central axis, and three major theme activity sections are launched, including "Miaoyou City 'Study' Room", "Meet Xuannan Famous Scholars" and "Yayou Intangible Cultural Heritage Exhibition".
Among them, the "Old Books and New Knowledge" Book Market of "Miaoyou City 'Book' Room" will be reopened at the Liulichang store of China Bookstore from the first day of the first lunar month to the fifth day of the first lunar month, when more than 10,000 kinds of old books will be displayed and sold in Chinese bookstores to meet the diverse cultural reading needs of the general public. At the same time, the "Spring Trial Pen Club" section also launched Dai Yuexuan's "Wonderful Pen Flowers" New Year pen-making activity, where the public can interact with intangible cultural heritage inheritors and experience the skills of lake pen making on site. Yidege "Welcoming Spring with Ink" will use intangible cultural heritage skills to make Yidege ink to write blessings for the citizens who visit the temple fair, and Rong Bao Zhai will also bring the national intangible cultural heritage "woodblock watermark" production.
Through the immersive performance of "Prosperous Times as You Wish" on the East and West Streets of Liulichang, the three major cultural groups of "Xuannan Scholars", Peking Opera Masters and Intangible Cultural Heritage Inheritors are invited to play the role of historical celebrities who have lived in the Xuannan area in the main activity block, and in the form of an immersive flash mob play in the block, to create a scene of scribes and sages returning to the East and West Liulichang and visiting the Changdian Temple Fair with citizens and friends. The "Yayou Intangible Cultural Heritage Exhibition" features two exhibitions: the "Centennial Changdian" Historical and Cultural Exhibition and the "Appreciating New Year's Paintings, Celebrating the New Year" New Year's Painting Exhibition, allowing the audience to deeply experience the charm of the traditional culture of the century-old Changdian and dig deep into the historical and cultural significance behind the dragon cultural symbols. The "Centennial Changdian" historical and cultural exhibition will show the historical evolution and cultural heritage of the Changdian temple fair, take visitors to deeply condense the corner of the development and changes of the century-old ancient capital, and find an emotional link with the Changdian temple fair.
In order to revitalize the cultural resources of the time-honored brand of Liulichang, glow its enduring vitality, and explore a new path for traditional culture to empower the construction of urban culture, this temple fair also launched the "Changdian Research and Selection" New Year gift series of cultural and creative units. Rong Bao Zhai's "Shengshi Xiangyun" New Year gift, the overall dignified atmosphere, not only highlights the festive atmosphere of the festival, but also reveals a strong sense of antiquity; With the help of traditional ancient book restoration techniques and modern fashion elements, the Chinese bookstore "Pian Yu Cun Zhen" ancient book physical specimens intends to combine traditional ancient book physical specimens with modern art decoration functions; Yide Pavilion "Jiachen Fumo", the use of the pen to produce gold, very practical value and collection value; Dai Yuexuan's "Descending the Dragon and Tiger" brush set selects high-quality green bamboo as the pen tube, which is simple and practical; Cuiwen Pavilion "Chunfu Seal" is suitable for playing and collecting, and has a high appreciation and collection value; The old Beijing Rabbit launched a limited edition of the Year of the Dragon - the first to introduce the historical relationship between the Rabbit and Beijing Factory. Let the people enjoy the eyes when visiting the old street of Changdian, understand the core and inheritance of traditional Chinese culture through the consumption of cultural and creative products, and bring home a pure fragrance of literature and ink.
At the same time, the "Changdian Metaverse Temple Fair" uses industry-leading technologies such as large-scene immersive digital twins, digital humans, high-precision and accurate spatial computing, and XR cloud rendering to create a landmark demonstration scene of cultural and tourism integration of digital economy, promoting the integration of digital and real in Liulichang historical and cultural districts, and the overall protection and activation of intangible cultural heritage in the region. Users can log in to the metaverse space of the Changdian Temple Fair by scanning ***, and by looking for the intangible cultural heritage "Four Treasures of the Study" as the main story, they can tour the entire block as a digital person, learn about the history of time-honored brands such as Rongbao Zhai and Yidege, feel the intangible cultural heritage culture, conduct in-store shopping, and immerse themselves in the historical changes of the Liulichang Cultural District and the folk culture of the Beijing Spring Festival.
Text: Beijing Youth Daily reporter Xie Li.
Edited by Tan Weiping.