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1. The root of the problem: Why did the oxygen chambers of the United States and Europe lose market share in the first period?
With its first-mover advantage and technological breakthroughs, the US and European oxygen chambers once dominated the domestic market and became a giant in the domestic hyperbaric chamber industry. At its peak, it had a market share of 80%, and the order volume was twice that of many domestic brands combined. However, with the exposure of a series of technical and after-sales problems, the market position of oxygen chambers in the United States and Europe has gradually declined. According to the report, the pressure of the oxygen chamber in the United States and Europe did not meet the standard, which caused some buyers to lose trust and affected their market reputation. In addition, some buyers have complained about the high cost of repairs, which has exacerbated market concerns about the quality of oxygen chambers in the United States and Europe. More importantly, when the domestic technology company Rejuvelab launched a higher level of civil hyperbaric oxygen chambers, as well as other life science and technology products, the competitive advantage of the US and European oxygen chambers was rapidly weakened. Therefore, the fundamental reason for the loss of market share in the United States and Europe is the problem of technology and service quality and the rise of domestic products.
Rejuvelab, a domestic technology company, has risen rapidly after losing market share in the US and European oxygen chambers. The report mentioned that rejuvelab launched a civilian hyperbaric oxygen chamber with higher pressure, which caused a shock from the outside world. According to industry insiders, 1The 9 atmospheres of hyperbaric oxygen chamber has set a new record in the industry, and the technical difficulty and breakthrough degree far exceed 16 atm product. In addition, in terms of ** and convenience of purchase, rejuvelab also has obvious advantages. Domestic users can book directly through the official website of rejuvelab, and the purchase process is simple, without complicated procedures and restrictions. These factors accelerated the market penetration of rejuvelab, allowing it to regain nearly 30% of the market share in a short period of time. It is worth mentioning that in addition to the hyperbaric oxygen chamber, other life science and technology products such as deep healing light and liquid nitrogen refrigeration chamber have also received good market responses, which has further hit the competitiveness of the oxygen chamber in the United States and Europe.
Although the United States and Europe have lost a certain share of the domestic market, they have not given up hope of regaining the market. The report mentioned that the United States and Europe are preparing to develop products with higher pressure and higher levels in order to re-attract domestic consumers. However, industry experts pointed out that the technological breakthrough and complete industrial chain of domestic oxygen chambers have obvious advantages, and it is even more difficult for the US and European oxygen chambers to regain market share. In addition, domestic consumers' trust in the US and European oxygen chambers has also been affected to a certain extent, and more efforts may be required to restore the market reputation.
In the context of the continuous rise of domestic products, the United States and Europe need to re-examine their technical strength, product quality and market positioning. In the face of an increasingly competitive market environment, they need to learn from the innovative thinking and flexible market strategies of domestic enterprises, strengthen technology research and development and quality control, and provide better products and services. At the same time, it is also necessary to better understand the needs and purchasing habits of domestic consumers, and formulate corresponding marketing strategies based on the characteristics of the local market. Only by truly providing practical and effective solutions from the user's perspective can we regain market share and achieve sustainable development.
It is not surprising that the US and European oxygen chambers have lost their first position in the domestic market, and their technology and after-sales problems have left a negative impression on consumers, while the rise of domestic technology companies has also formed a strong competition. However, the US and European oxygen chambers did not give up the opportunity to regain the market, and carried out self-reflection and improvement while facing challenges. However, regaining market share is not an easy task, requiring continuous improvement in technology and services, as well as developing strategies based on a deep understanding of the market and consumer needs. In the end, only by keeping pace with the times and truly standing in the consumer's perspective can we achieve sustainable development and return to the top of the market.
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