Xi'an Nova Nebula Technology Co., Ltd. (hereinafter referred to as Nova Nebula) has represented China's scientific and technological strength to shine in major global events such as the "Beijing Winter Olympics", "Qatar World Cup" and "Hangzhou Asian Games", and has attracted the attention of investors in the capital market.
According to public information, Nova Nebula takes algorithms as the core and software and hardware as the carrier, focusing on LED display applications, to provide customers with full-link solutions from first-class processing to display control. The main products include LED display control system, processing system and cloud-based information release and management system, serving more than 4,000 customers around the world during the reporting period.
Relying on the algorithm "gene" to empower the display, break the monopoly and take over multiple "exclusives".
It is understood that Nova Nebula is a national manufacturing individual champion, a national industrial design center, and a national intellectual property demonstration enterprise. The company has been established for 16 years, after years of development, Nova Nebula will build the LED display control system into a global benchmark, the first processing system in China.
Nova Nebula focuses on the research and development of image technology, the product is the intelligent component of the LED display, the most critical of which is the algorithm, since the date of its establishment, Nova Nebula has established an algorithm research team, in order to create an algorithm "gene" empowerment display.
As the core 'hard technology' in the intelligent components of LED displays, algorithms are very critical. ”
According to industry professionals, Nova Nebula has developed LED display correction algorithms to solve the inherent defects of LED displays. At the beginning of its establishment, Nova Nebula's self-developed algorithm broke the foreign monopoly, and the company's algorithm has become a global leader. In addition, Nova Nebula has also launched a number of algorithms for image content based on human vision, and the LED display has been processed, and the image clarity and contrast have been greatly improved.
As of the signing date of the letter of intent, Nova Nebula has 983 domestic patents (including 519 invention patents), 17 overseas patents (including 16 invention patents), 200 software copyrights, and 9 integrated circuit layout designs. From 2020 to 2022, the proportion of the company's R&D investment in operating income is as follows: 68%。As of June 30, 2023, the number of R&D personnel in the company was 980, and the proportion of R&D personnel in the total number of employees was 4099%。
It is worth mentioning that relying on a strong R&D team and investment, Nova Nebula has taken the lead in launching a number of revolutionary leading products in the industry. In April 2021, Nova Nebula, together with **Radio and Television Station, Huawei Technologies***Leyard Optoelectronics Co., Ltd. and other units, jointly drafted the "Video and Audio Technical Requirements for 8K Ultra-HD Large Screen Systems (T AI112-2021)", becoming a participant in the formulation of 8K industry standards and the first 8K live broadcast participant.
Improve the "strategic closed loop" of the business and aim at Mled"Equipment + chip" boosts industrialization
Relying on the advantages of algorithms that have been cultivated for 15 years, Nova Nebula's business has covered five of the seven strategic control points in the industrial chain, namely control systems, first-class processing systems, cloud services, as well as MLED core testing equipment and core integrated circuits, shaping the "strategic closed-loop" in-depth technical collaboration and creating new business growth poles.
MLED is a collective name for Mini LED and Micro LED, which is regarded as the future display technology and is an upgraded version of LED in the direction of display ultra-high definition and product miniaturization.
In the past three years, policy documents have been issued frequently, clearly proposing to support the development of new MLED display technology. The Ministry of Industry and Information Technology and other five departments pointed out in the "Virtual Reality and Industry Application Integration Development Plan (2022-2026)" that they will focus on promoting the upgrading of microdisplay technologies such as MLED, and require the key layout of forward-looking industries such as MLED display; The Ministry of Science and Technology emphasized in the national key research and development plan that it will carry out key special layouts in "new display and strategic electronic materials"; In the "14th Five-Year Plan" issued by many provinces and cities, it is particularly proposed to support the development of new MLED display technology, and so far, at least 17 provinces and cities have formulated MLED-related policy plans.
Driven by the huge market potential and policy support, relevant enterprises have continuously increased their investment in the direction of MLED display, which has accelerated the industrialization process of MLED. According to incomplete statistics from Vientiane Think Tank, the investment and financing of the mini LED industry chain in 2022 involves more than 40 enterprises, with a total of 81.3 billion yuan of investment and financing funds. In 2023, the amount of related investment will exceed 100 billion.
However, in the process of MLED display moving towards large-scale mass production, continuous breakthroughs in technology are needed. The development trend of miniaturization and ultra-high definition has put forward extremely high requirements for MLED equipment and chips. In the face of a series of technical difficulties, Nova Nebula has achieved technological breakthroughs in these two aspects through long-term technical research, and related equipment and chips have been successfully applied to industry partners in batches. Through the integration of related equipment and algorithms, Nova Nebula greatly improves the pass-through rate and production efficiency of MLED display panels, and promotes production standardization.
Through core integrated circuit chips such as "MLED display ASIC control chip" and "MLED high-speed interface chip", it solves many industry problems in traditional MLED display modules, such as dense wiring, insufficient space, EMI radiation interference, and complex maintenance, and promotes application standardization.
At present, Nova Nebula equipment and chips have been recognized by leading customers in the industry such as MTC Crystal Display, which is expected to accelerate the large-scale application of MLED display.
On the whole, relying on the accumulation of more than ten years of algorithm research at the bottom, Nova Nebula has competitive advantages such as large volume and high market share in the field of control systems and processing systems. Through the forward-looking layout of testing equipment and core integrated circuits in the field of MLED, the business layout will be further improved. At the same time, with the help of these highly collaborative related technologies pre-researched in advance, it is expected to further broaden the company's moat and establish the company's leading position in the industry. In the future, with the large-scale mass production of MLED, Nova Nebula may be the biggest beneficiary, and the prospects are promising!