The list of high-quality authors New Power has just released a half-year production plan, but this is just the beginning. With the completion of the new energy vehicle boom, the industry competition will become more fierce, and even new energy vehicles may also go out of business. 
1. The prospect of battery cars is not optimistic.
In many advertisements, new energy vehicles will focus on their own products, such as driving comfort, acceleration ability, such as refrigerators, TVs, etc., which is their selling point, but as more and more people buy new energy vehicles, their shortcomings are also revealed.
The first is battery life. In recent years, the battery has not made much progress, and the most is the charging efficiency, so there will be battery life problems. This blizzard, in particular, is stressful. Because the roads are clogged, the electricity of the car is consumed quickly. In order to ensure battery life, drivers are afraid to blow the air conditioner and turn themselves into a trembling rooster, and the power-hungry car owner has to carry the air conditioner forward to push the car forward.
Secondly, battery car**. In previous news, the phenomenon of electric vehicles** was rare for various reasons. Nowadays, there are more and more battery cars, and this situation cannot be ignored. In the past, some industry insiders said that there would be an average of more than 8 fires per day in the country, and the ferries in Hainan have also made people pay more attention to the fire problem of electric vehicles.
According to the regulations of Hainan Ferry, a boat can accommodate up to a dozen battery cars, and all of them are used in the stern. In the event of an emergency, in the event of a fire, the electric vehicle will be directed to the ocean; Later, under the strong appeal of many customers, Hainan Ferry strengthened the special battery car, and only allowed the use of battery cars, gasoline cars or passengers to take other ships to sail. In addition, there have been a number of incidents in Europe where trucks powered by electricity have been severely damaged, leading to concern in the industry.
Third, because its operating costs are not as cost-effective as mentioned in the advertisement, industry insiders said that its energy consumption is not large, but due to the increase in the price of public charging piles, its energy consumption is also increasing rapidly, and some places will complete environmental protection. Some customers who have passed the end of their life need to spend tens of thousands of yuan to replace their cars. There is no problem with the car in their hands in the used car market, and there is nothing left, so the money saved is not enough.
Second, the new energy vehicle PK competition kicked off.
The rapid development stage of new energy vehicles has ended. In January, the national sales of new energy vehicles decreased by 38 percent year-on-year8%, a year-on-year decrease of 227%。It can be seen that the decline in sales of new energy vehicles will be much faster than the overall rate.
With the continuous decline of new energy vehicles, the share of new energy vehicles in the new energy vehicle market has fallen to 30%, but the largest sales peak last month, the share of new energy vehicles has reached 37%. In comparison, the sales of new energy vehicles will be much faster than that of gasoline vehicles.
With the downturn in the new energy vehicle industry, traditional automobile companies have worked hard, and in January this year, Geely Group, which is led by gasoline vehicles, doubled its sales to more than 650,000 units, ranking second among new energy vehicles, Changan and GAC are selling well, and Great Wall is also in the top 15, which is undoubtedly a huge challenge for new energy vehicle companies.
However, why the sales of car companies are so high, because they realize that the key to new energy vehicles or cars, safety is still the most important, traditional car companies also have a more stable after-sales level, in recent years, some new power car companies have collapsed, so that they realize that the life cycle of the car is 20 years, therefore, their after-sales service is the most important.
First, because the development of new energy vehicles has ended, and secondly, due to the huge pressure of traditional automobile companies, this year has just begun, and it is not uncommon for an automobile company to declare bankruptcy.
Shenzhen new energy vehicle companies are facing a severe test, sharp price reduction, the price of new energy vehicles is not 80,000 yuan, and even competitors choose to reduce prices quickly, other new energy companies are still hesitating, destined to be eliminated, only a few strong emerging forces.