In 2022, Apple defeated Samsung to become the world's first No. 1 mobile phone brand, changing the landscape of Samsung's 11-year dominance in the world, and China is the market that sways them, making them realize the importance of the Chinese market.
In 2022, Samsung will sell 22.9 billion units, and Samsung will sell 225.5 billion units, the difference between the sales between the two is only 3.5 million units, only 15 percentage points, which is a very small difference, because Samsung almost lost the Chinese market, while Apple has taken advantage of China.
This year, Apple will achieve the annual sales champion in China's mobile device segment, while China surpassed the United States for the first time, selling 468,800 units in China. In stark contrast, Samsung Samsung accounts for only 1% of China's sales (about 2.7 million units), a difference of more than 40 million units compared to China.
Obviously, if Samsung can take more share in China, Samsung is likely to continue to maintain its position as the world's number one in 2023. In 2023, Samsung's sales outside of China still far exceed Apple's, which underscores that Samsung is still the strongest in the world.
China still retains its position as the world's largest mobile** market, with 271 million units produced in 2023, accounting for more than 20% of the world's market, and by the fourth quarter of 2023, China's mobile** sales will change the previous decline and show a recovery trend.
The reason why Samsung is in trouble in China is because of the battery problem of the Galaxy Note7 in 2017, when the Galaxy Note7 had a fire around the world, and Samsung carried out a recall except for China, but did not include China, a move that provoked dissatisfaction among Chinese consumers and caused its sales in China to continue to decline.
Samsung used to be the dominant player in China Mobile**, in the first quarter of 2014, the company accounted for 20% of the market share in China, but was quickly defeated by China Mobile**; In the third quarter of 2014, Xiaomi beat Samsung, and then was overtaken by several other companies until 2017, when the Galaxy Note 7 had a battery problem, and Samsung's sales in China have been stagnant ever since.
After China's mobile** was localized, it quickly entered foreign countries. In 2017, a Chinese mobile** company beat Samsung in India, and until 2022, China's mobile** has occupied the top spot in India, but Samsung returned to India in 2023, but sadly, Samsung's decline in China has made it the biggest competitor in the world.
Now, China's mobile** has occupied a large number of international markets, China's mobile** has launched fierce competition with Samsung in India, China's Transsion has become the number one competitor in Africa, and Transsion will also become the world's top 5 mobile** in 2023, and China's mobile** also occupies a considerable market in Europe, which has put a lot of pressure on Samsung.
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It is clear that for Samsung, the importance of China is obvious. Due to the loss of China, Samsung's share in the world has been declining, and the rise of China's local brands has also made Samsung face great pressure from international competition, these factors have made Samsung have to turn its attention to China, otherwise, it will be very difficult to dominate the world's mobile ** again.