Kunpeng Project
Can a Chinese chip be saved? Dell's performance **63.5 billion after "bowing its head".
Foreword: Dell's share in China fell to a record low, and its revenue fell by 63.5 billion yuan, causing strong public discontent. Another infuriating thing is that there are rumors that Dell will cancel production in China in 2025. Dell's predicament has prompted people to rethink the rise of domestic brands and independent innovation. This paper analyzes the causes of Dell's declining performance, and discusses the competitive advantages of domestic enterprises in the global market from the perspective of the development trend of China's high-tech manufacturing enterprises, and proposes to solve the impact of the withdrawal of foreign-funded enterprises on Chinese enterprises.
The reason for the decline in Dell's sales.
Dell, the world's hegemon on personal computers, is now facing serious challenges in China. With the loss of Dell among users, Dell's market share fell to 8% in 2022, and its revenue fell by 63.5 billion yuan. In recent years, as Dell's leading position in price-performance and cost-effectiveness has become less and less, the brand Dell has been forgotten, and customers have turned their attention to other brands. At the same time, Dell's "de-Chinese" plan has also aroused strong resentment among Chinese consumers, which has made it face strong opposition at home.
1) The change of consumption concept.
Nowadays, customers are paying more and more attention to ** and design, rather than relying on just one brand. Huawei is a Chinese independent brand that has won the favor of many customers with its continuous innovation product line, people-friendly ** and excellent customer service. Huawei is also good at advertising and collaboration between different phones, which has led to more customers. In stark contrast, a major factor in Dell's declining sales is that Dell's performance is not good and customers are gravitating towards other brands.
2) Corporate branding and strategic integration.
Dell's "de-China" strategy made customers very uncomfortable, because they were so concerned about Dell's performance in China that they began to refuse to buy. In addition, Dell's leading position in price-performance and price-performance ratio is not so significant, or even slightly less, which has led to customers increasingly turning to other brands. The rise of China's own brands such as Huawei has also put Dell under greater competitive pressure in China, and if Dell fails to adjust its strategy in a timely manner, it will inevitably lose more market share.
The rise of China's high-tech industry and the problems it faces.
China's high-tech manufacturing industry is developing rapidly, and a number of domestic brand-name products are gradually going to the world. China's national brands, led by Huawei, have been widely recognized in the market for their own technology and high quality, and have formed a certain impact on some foreign brands. China has strong independent innovation strength in the fields of computers, semiconductors and unmanned aerial vehicles, which has won more say for Chinese enterprises in global competition.
1) The brand power of the enterprise and the innovation of science and technology.
China's manufacturing enterprises should continue to carry out scientific and technological innovation and improve the quality and performance of their products in order to better meet the needs of world economic development.
If you want to open the international market, the most important thing is to have a strong brand, only to increase marketing efforts, improve the image and quality of products, in order to make domestic enterprises more confident to establish their own national brand. At the same time, China's scientific and technological development has also brought China an opportunity to show its strength to the world, and only with its own technology can we gain a greater competitive advantage.
2) Localization of China's independent research and development.
China's high-tech industry should continue to enhance its sense of innovation, gradually reduce its dependence on foreign technology, enhance its added value, and enhance its competitive advantage. Huawei's successful practice proves that Chinese enterprises must rely on their own development and technological innovation in order to establish a good corporate image and gain a larger market share around the world. China's manufacturing enterprises should take an open mind, make full use of foreign development opportunities, continue to expand their own strength, expand their market share.
Conclusion: The rise of China's high-tech manufacturing enterprises is the key for domestic enterprises to achieve greater competitive advantages in global competition. Dell's declining sales are not only due to changes in its brand perception and strategy, but also related to China's consumer philosophy and technology development direction. China's manufacturing industry should take the road of scientific and technological self-reliance, take the road of openness and cooperation, and strive to gain more say in the world competition. With the continuous development of China's high-tech industry, we have reason to believe that domestic brand-name products will gain greater development space in the future market.