With the country's emphasis on and promotion of the rural revitalization strategy, many enterprises have responded to the call to invest resources and wisdom to promote the development of rural areas. In this context, Wanda Commercial Management has taken innovative measures to actively participate in this national undertaking. Through the implementation of a series of comprehensive activities, Wanda Commercial Management has provided strong support for rural revitalization in the four core areas of industrial development, talent training, cultural inheritance and organizational construction. These activities have not only been actively promoted in Wanda Plaza across the country, but have also successfully attracted wide social attention and effectively promoted the sustainable prosperity of rural areas.
In 2023, Wanda Commercial Management Company deepened its commitment and investment in rural revitalization with practical actions. The company has not only planned and executed numerous activities centered on promoting rural development, but has also successfully translated these activities into concrete results. A total of more than 140 fairs with the theme of rural revitalization were organized throughout the year, involving more than 390 first-class departments and partners, and directly promoting the participation of more than 4,600 farmers. Through a combination of online live streaming and offline markets, Wanda Commercial Management helped achieve 3.25 million yuan in sales of agricultural products. In particular, through the three public welfare fruit festivals held to help farmers, it has not only opened up a new sales model of online and offline distribution, but also significantly enhanced the market circulation capacity of high-quality agricultural products, helping farmers to sell about 11,000 catties of agricultural products.
In 2023, Wanda Commercial Management will also pay special attention to agricultural and sideline products in the western region, and launched the public welfare activity of "Good Things in the West, Rural Revitalization", using the resource advantages of its 72 Wanda Plazas to successfully hold a series of live broadcast activities to help farmers, displaying more than 1,000 agricultural and sideline products, and attracting 54The eyes of 60,000 ** viewers. This series of activities not only provides a new sales window for agricultural products, but also effectively enhances the market visibility of these products.
In addition, Wanda Commercial Management also made full use of important festivals such as the Spring Festival and the Chinese Farmers' Harvest Festival to carefully arrange 157 agricultural product-themed exhibition and sales activities, such as the Special Agricultural Products Exhibition and the Online New Year Festival, etc., through close cooperation with enterprises and enterprises, further invigorating the rural economy and providing continuous impetus for rural revitalization.
At the same time, Wanda Commercial Management attaches great importance to the protection and inheritance of intangible cultural heritage, holding 170 intangible cultural heritage exhibitions in one year, inviting more than 2,000 intangible cultural heritage inheritors and craftsmen to participate, attracting about 2.4 million visitors to Wanda Plaza to experience and learn about these precious cultural treasures.
With Danzhai Wanda Town winning the dual accolades of National Tourism and Leisure Block and China's Sports Tourism Boutique Project, it has successfully become a key driver of local economic growth. The implementation of the project has led to the upgrading of 20 major industries and 50 sub-sectors in the region, providing direct and indirect employment opportunities for more than 20,000 residents, thereby effectively increasing their household income. At present, Danzhai Wanda Town has evolved into a popular tourist hotspot, which has not only greatly contributed to the economic prosperity of Danzhai County, but also brought tangible economic benefits and significant improvements in the quality of life of the local community.