Commentator: Liang Jianqiang.
The cultural tourism boom is becoming a strong engine for boosting consumption. Especially during this year's Spring Festival, all kinds of scenic spots in China are full of tourists, airports and high-speed rail stations are shoulder to shoulder, and many hotels are hard to find. However, hundreds of millions of people travel and hundreds of billions of yuan of consumer demand are released in a concentrated manner, which is a big test for local cultural and tourism departments.
In this big exam, there are some "top students" who have handed over brilliant transcripts. Harbin, which is out of the circle due to the popularity of ice and snow tourism, has received a total of 1009 tourists in 8 days30,000 person-times, achieving a total tourism income of 164200 million yuan, both hit a record high; Relying on the Yangtze River to develop a characteristic night economy, Wuhan, the New Year night in many places "does not close", and the Spring Festival holiday received 493 night tourists450,000 person-times, achieving 147.8 billion yuan.
In contrast, there are some places where the performance is much worse. Some popular tourist destinations are not well prepared, and air tickets have skyrocketed several times and have been scolded on the hot search; In some places, chartered bus drivers blackmailed tourists halfway to ask for a price increase, which caused onlookers after being defended by well-known athletes; In some places, group tours encountered forced shopping, and they were driven out of the car without buying jade bracelets, and the problem was not solved but they were asked to delete the post; There is also a steel chain bridge in the scenic spot that overturned, causing many tourists to hang upside down in the air and encounter a frightening moment ......
The Spring Festival holiday is only 8 days, but this big test tests the consistent work concept of cultural tourism in various places. Adequate and meticulous preparation, scientific and orderly management, and proper emergency response will naturally add points to the city's reputation and gain stamina for sustainable development; And those places that are obviously underprepared, the quality of employees is uneven, the marketing concept of cultural tourism is backward, and even the idea of "one pit is counted as one" and "one hammer deal", so that tourists come and return with excitement, they will inevitably not be able to hand in satisfactory answers.
Cultural tourism consumption must be a big account. There may be some local cultural and tourism departments that have not yet realized that at the moment when the demand for cultural tourism consumption is blowout, some problems in the cultural tourism market will not only make the scenery lose color, but also make the local area lose points. There are many tourists who fall in love with a city because of a comfortable journey and a comfortable consumption, and there are also many people who "black" a city in their hearts because of a bad experience and an experience of being slaughtered.
The upsurge of cultural tourism consumption during the Spring Festival is cooling down, but people's enthusiasm for chasing "poetry and distance" is still high. After the Spring Festival exam, there are too many successful experiences worth summing up, and there are also many profound lessons worth reviewing. When tourism has become a rigid need for the people to feel a better life, it is worth pondering how to take cultural tourism to a higher level.
On the one hand, cultural tourism in various places should see the wisdom of the people, be good at learning ready-made experience, and find a suitable path for themselves according to local conditions; On the other hand, it is necessary to do a solid job in the supervision of the tourism market, and to scrape the bones and cure the poison for some cultural and tourism chaos. In addition, it is necessary to make good use of big data thinking to improve the forward-looking work, make the preparation work more systematic and comprehensive, and make the experience of tourists more comfortable.
From Zibo to Harbin, the cultural tourism boom in the era of traffic is often nowhere to be found before it explodes. A very sudden element can bring hundreds or thousands of times more traffic overnight. Only those places that usually work steadily, have a strong sense of service, and respect the needs of tourists and the laws of the market can smoothly cope with every big test, turn "Internet celebrity" into "long-term red", and better contribute to local economic development.
*:Xinhua.