Recently, Peugeot announced that it will be equipped with the latest AI technology trend and become one of the first brands to integrate ChatGPT into in-vehicle systems. By activating the voice assistant "OK Peugeot", users can have an in-depth conversation with ChatGPT while driving, and get unprecedented personalized service and information support.
Peugeot's signature in-car system, i-Cockpit, has ushered in a major upgrade, cleverly integrated into the ChatGPT chatbot, making driving life more intelligent. With just a simple "OK Peugeot", ChatGPT can respond to a variety of questions, such as destination introductions during the trip, nearby attractions recommendations, and real-time navigation guidance. For example, when driving to an unknown city, the driver will proactively inform you of the places of interest along the way, with a detailed historical explanation, and if the user is interested, the system will immediately plan a suitable tour route.
This innovative measure is not limited to individual models, but covers Peugeot's latest product line equipped with connected navigation functions, from the new Urban Genie 208 to the upcoming new E-5008, all of which will enjoy the intelligent driving experience brought by ChatGPT. It is worth noting that generative AI technology is rapidly penetrating into all kinds of smart devices, and the automotive industry is no exception, and Volkswagen and Mercedes-Benz have also announced that they will introduce ChatGPT technology, indicating the development trend of smart cars in the future.
At the same time, the Dongfeng Peugeot 408 is also eye-catching. The compact sedan will be launched in March this year with a new 15T engine (model YG01). Although the exterior has not changed much, the new car still maintains the family's latest "lion soul aesthetics" design concept, offering a variety of pearlescent paint and color change films for consumers to choose from, its fang-shaped daytime running lights are highly recognizable, the center grille area is enlarged and the use of dot matrix decoration makes the front face more visually impactful, and the use of the new lion logo is to highlight the uniqueness of its market position.
The rear design is in line with the trend of the times, with a unique and recognizable shape with continuous LED taillights, and the hidden exhaust pipe design is more restrained and understated. Inside, the new 408 follows the family's iconic i-cockpit layout, consisting of a racing-style steering wheel, a 12-inch instrument cluster and a 10-inch center display0 intelligent network system, equipped with a series of practical configurations such as body stability control system and reversing image, to ensure safe and convenient driving.
Although the power part still continues to be stable 16T engine with a maximum power of 125kW and a peak torque of 250NM, with Aisin 6AT gearbox, it meets the needs of users for daily driving with reliable performance that has been proven for many years.
By integrating cutting-edge ChatGPT artificial intelligence technology, Peugeot has successfully improved the intelligence level of the i-Cockpit cockpit and provided car owners with more humanized and interactive on-board services. Whether it is the intelligent interactive experience at the forefront of science and technology, or the inheritance of classic interior and exterior design and power configuration, Dongfeng Peugeot 408 is striving to create an excellent intelligent travel experience for consumers and further strengthen the brand's competitiveness in the compact car market. This move will undoubtedly further stimulate the purchase intention of potential car buyers, and also show the infinite possibilities for the development of smart cars in the future.