On February 1, it was reported that AliExpress and Cainiao have officially opened the first oversized special line for preferred warehouses, which can be delivered to Korean consumers as soon as 7 days, helping large furniture, home appliances and other categories to develop the Korean market.
It is reported that AliExpress's first oversized special line can provide delivery services for large goods within 60kg, supporting general goods, live and other categories, and hosting and self-operators can enjoy this service as long as they prepare goods to AliExpress Cainiao Shandong preferred warehouse. AliExpress's Korean market has ushered in new opportunities.
AliExpress's Cainiao Shandong Preferred Warehouse is full of large items such as sofas and dining tables that are about to be sent to South Korea).
Previously, merchants' oversized goods were sent to South Korea, which required self-procurement of transportation capacity resources, and the average performance time required 10-15 days, and the cost was high. After the official oversized special line is launched, the fulfillment link is simpler, and it can be delivered in 7 days at the earliest, with lower cost and more guaranteed after-sales service. Large Chinese products such as sofas, gaming chairs, massage chairs, mattresses, and beds that are popular with Korean consumers will be more convenient to ship, and merchants will be more worry-free.
This is another breakthrough in the cross-border logistics products of AliExpress and Cainiao, the pair of "overseas partners", and the category richness of AliExpress's advantageous products in South Korea will be further improved, providing business growth opportunities for more cross-border merchants. South Korea is a key market for AliExpress to continue to develop in the past two years. In December last year, AliExpress beat local giants 11st and Gmarket in terms of user scale, and ranked second among Korean e-commerce platforms as an overseas platform.
It is understood that the super large special line launched by AliExpress and Cainiao will be expanded to more countries and regions in the future, providing logistics upgrade services for more merchants on the platform, and continuing to expand the platform category and merchant richness.
In 2024, a new trend in the cross-border circle has emerged: cross-border platforms are committed to improving the diversity of merchant categories on the basis of ensuring the best power and ultimate service.
Following the full custody of the four tigers going overseas in 2023, semi-custody that gives merchants more flexibility has become a new outlet. AliExpress semi-managed fully retains the operation and pricing rights of its own operators, focusing on helping merchants upgrade logistics services and improve the timeliness of fulfillment. The launch of the oversized special line is another strengthening of the platform's logistics capabilities, and merchants who are mainly engaged in large-scale goods will also enjoy more dividends.