Many students who are engaged in copywriting (editing) often need to write press releases or tweets in their daily lives - they didn't go to the scene, and the leader asked them to write a press release for a simple matter, which I believe many students have encountered.
In fact, whether it is a press release, or a tweet, news content, there is a general format layout, understand this, when encountering the same type of copywriting work, you will no longer be confused, and the second monk is confused.
1.Title:The headline of a press release should be concise and concise, able to capture the reader's interest (the headline party), while summarizing the main content of the news.
2.Introductory paragraph:The beginning of a press release should include an introductory paragraph that describes the background and importance of the news. This paragraph should answer questions such as who, what, when, where, why, and how. (It's a bit like what I learned in elementary school: time, place, people, causes, processes, and results).
3.Main body content:The next few paragraphs should describe the details of the news in detail. The paragraphs can be organized in order of importance or chronology. Each paragraph should contain a main point and provide relevant facts, figures, and citations to support that point.
4.Quote:If there are relevant people's views (interactions), comments, or statements that are relevant to the news, you can quote their words in the press release. Citations can add credibility and authority to a press release.
5.Closing Summary:The closing paragraph of a press release usually contains one or two summarizing statements that emphasize the importance of the news or its impact on readers and society. You can also include some background information about the company in the closing paragraph, such as the company's history, achievements, or future plans.
6.Contact Information:At the end of the press release, you can add the company's contact information appropriately, including the name of the contact, email, etc. This way, you can contact the company for more information or to schedule an interview.
In addition, here are some writing tips that can help you write a better corporate press release:
Use clear and concise language and avoid using industry jargon or overly complex vocabulary (industry vernacular).
Maintain an objective and neutral stance and be sure to avoid subjective evaluations.
Active verbs and specific details can be used to add vividness to the press release.
Edit and proofread the press release, making sure there are no grammatical or spelling errors. (Particularly important data citations must be published authoritatively.) 2024 Book of Answers