The multi-channel development of Xifeng Liquor has injected vigorous vitality into the liquor industry and accumulated strength for the revival of famous liquor. In 2023, the annual sales of Xifeng Liquor will exceed 10 billion, and the development of the enterprise will leap to a new level. According to the "Xinhua Xifeng Liquor Brand Communication Index Report" released by China Economic Information Service, in the fourth quarter of this year, the brand communication index of Xifeng Liquor hit a new high, reaching 1390 points, and the brand credibility sub-index reached 1425 points.
Xifeng Liquor brand communication index is the best situation.
Xifeng Liquor Brand Communication Index Sub-index Operation.
Zhang Zheng, Secretary of the Party Committee, Chairman of the Board of Directors and Chairman of the Joint Stock Company of Xifeng Group Company, said that Xifeng Liquor Industry "should give full play to the advantages of famous wine enterprises and famous production areas and promote.
The primary, secondary and tertiary industries will run through and linkage, jointly build a new ecological chain of China's liquor industry, and promote China's famous liquor to continue to move forward on the long march of modernization in the new era, enter the hearts of the people and enter the international stage. ”
In recent years, Shaanxi has identified the liquor industry as one of the 24 key industrial chains in the province around the development goal of "building 10 billion Xifeng and cultivating 100 billion industries". Xifeng Liquor continues to optimize and improve the measurement management system that plays an important role in improving product quality, improving production efficiency and achieving independent innovation, which is quite effective. At present, 12 departments and workshops of Xifeng Co., Ltd. have passed the 2023 supervision and audit of the measurement management system, and won the "Excellent Management Practice Award" of the annual Shaanxi Provincial Measurement Management System.
Complying with the policy and seizing the opportunity, Xifeng Liquor is setting an example for the industrial chain with its own high-quality development. On December 15, 2023, Xifeng Liquor was selected as a "China Brand Building Case" at the 2023 China Brand Forum.
In recent years, led by the local government, Xifeng Group has signed a strategic agreement on the construction of Xifeng Liquor Raw Grain Base with Fengxiang District, Qishan County, Qianyang County, Fufeng County and other counties (districts) of Baoji City. By building the "first workshop" in the field, Xifeng Liquor has deepened its cooperation with grain-producing areas, strengthened the cultivation and development of upstream and downstream industrial chains, and continued to lead local economic development.
To achieve the goal of exceeding 10 billion, Xifeng has entered a period of accelerated development, and the future is the coexistence of challenges and opportunities. In order to take the road of revival of famous liquor, Xifeng is striving to create a "golden signboard", shoulder the "chain master responsibility", and comprehensively help Shaanxi liquor to become bigger and stronger while developing itself.
Editor: Zhao Ni.