In 2024, the real-time live broadcast of CCTV's Spring Festival Gala on the new ** end in China once again hit a record high, with a new record in terms of the scale of viewers and the number of viewers. At the same time, the total share of live broadcast viewership in the national TV market has also reached an astonishing 7561%。This marks that the Spring Festival Gala still maintains a strong influence in the digital era, bringing a wonderful entertainment feast to audiences across the country.
The long-awaited Liu Qian returned to the stage of the Spring Festival Gala after five years, and he led the audience and the audience in front of the TV to perform a thrilling interactive performance. Through the step-by-step operation, the playing cards in everyone's hands go through several rounds of replacement, and finally magically put together a complete card. This miracle instantly immersed the audience in amazement and laughter, and became a highlight of the whole party.
However, some netizens ridiculed: "All the audience is Liu Qian's trust, he interacts with the national audience, so that everyone can witness the miracle moment with their own eyes." This playful rhetoric adds a light-hearted and humorous atmosphere to the whole performance. And the embarrassing moment of the host Nigmaiti's "goof" in the performance has become the biggest laugh of this year's Spring Festival Gala, even after several days, this embarrassing moment is still repeated on the major **, which has aroused heated discussions among the audience.
However, some netizens expressed their admiration for Liu Qian while ridiculing, saying that he might have ruined how many decks of playing cards across the country in one night, and even mentioned Yao Ji Poker. Yao Kee Poker is a well-known poker brand in China, although the market retail price is only two or three yuan a pair, but it has successfully listed the company through the playing card business, becoming a unique existence in China.
According to public information, Yao Ji Poker (the predecessor of Yao Ji Technology) was founded in 1994 and is headquartered in Jiading District, Shanghai, mainly engaged in the production and sales of playing cards, the development, operation and sales of online games and Internet advertising services. Its Qidong base of Yao Kee Cultural Industrial Park is the world's largest playing card production base, with an annual production capacity of 1.2 billion pairs.
Yao Kee Poker's founder, Yao Wenchen, is a legendary business figure. Born in Chaoyang in the early 50s of the last century, he showed excellent business acumen from an early age. Even in the years when he went to the countryside, he was a hard-working small trader. At the age of 28, Yao Wenchen returned to Shantou, where he had only worked for three years, and he chose to resign and embark on the road of entrepreneurship, trying many industries but all failed. Eventually, he opened a small department store on Chaoyang Farmers' Street, and playing cards became a bestseller, especially among small traders.
Yao Wenchen keenly smelled business opportunities and set up a special shelf with seven or eight different models and brands of playing cards. In less than a year, he used his rented tricycle to achieve full coverage in the Shantou market. Yao Kee Poker's excellent quality and exquisite patterns have won the recognition of the majority of consumers and successfully opened up the overseas market. Yao Kee Poker is not only the representative of the world's largest poker production base, but also the first title sponsor of the Chinese women's football team. Through the huge sponsorship of domestic sports, the brand image of Yao Kee Poker is deeply rooted in the hearts of the people. In August 2011, Yao Kee Poker successfully landed in the capital market and became the first listed poker company.
As of 2022, Yao Kee Poker has achieved 39operating income of 1.5 billion yuan, a year-on-year increase of 283%；Net profit was 34.9 billion yuan, down 3927%。Playing card sales reached 103.7 billion pairs, maintaining a continuous growth momentum. According to the "2023 Hurun Report", Yao Wenchen's net worth is as high as 7.3 billion yuan, ranking 861st.
In the first three quarters of 2022, Yao Kee Technology has achieved remarkable results, with a year-on-year increase of 2694% to 357.1 billion yuan, net profit increased by 90 percent year-on-year81% to 55.8 billion yuan. For the whole of 2023, it is expected to achieve a net profit of 5300 million to 6500 million yuan, a year-on-year increase of 52% to 86%. This series of strong performance shows the continued development and strong strength of Yao Kee Poker in the market.
Overall, the successful performance of the 2024 CCTV Spring Festival Gala and Yao Kee Poker's brilliant achievements in the poker business not only brought laughter and shock to the audience, but also showed the vigorous development of China's entertainment and business sector. Whether it is the magic show on the stage or the business legend of Yao Kee Poker, it presents an audio-visual feast for the audience, which makes people feel proud and proud.
February** Dynamic Incentive Program