In 2024, the scale of real-time live broadcast viewing users and the number of viewers on the new ** side of CCTV Spring Festival Gala in China will set a new record, and the total live broadcast viewership share of the national TV market will reach 7561%。The traditional Chinese pattern creation show "Nian Jin", the dance "Koi", the dance drama "Wing Chun", the song "We Grow Up Watching Cartoons", the "Reemployment Men's Group" "Friends Like You", the Shaanxi Xi'an branch venue "Mountains and Rivers Poetry Chang'an", the Xinjiang Kashgar branch venue "Dance Music Xinjiang" and other programs have received countless praises.
Liu Qian, who returned to the stage of the Spring Festival Gala after five years, led the audience at the scene and in front of the TV to follow the steps to operate, and finally the playing cards torn apart in everyone's hands, after several rounds of replacement, the remaining two can be put together into a complete card.
Some netizens said: "All the audience is Liu Qian's trust, and he interacts with the national audience, so that everyone can witness the miracle moment with their own eyes." The host Nigmaiti, who cooperated with him, contributed the biggest laugh of this year's Spring Festival Gala, "goofing" in front of the national audience, this embarrassing moment has been on the hot search many times, although several days have passed, it is still repeated**.
Some netizens ridiculed: "How many decks of cards did Liu Qian ruin in one night" and "Yao Ji is afraid to become the biggest winner". Mentioned hereYao JiIt is a well-known brand of poker in China. In fact, there is no technical content in making playing cards, and the retail price in the market is two or three yuan a pair, but the company can be listed through the playing card business, which is the only one in China.
According to public information: Yao Ji Poker (the predecessor of Yao Ji Technology) was founded in 1994 and is headquartered in Jiading District, Shanghai, mainly engaged in the production and sales of playing cards, the development, operation and sales of online games, and Internet advertising services. Its Qidong base of Yao Kee Cultural Industrial Park is the world's largest playing card production base, with an annual production capacity of 1.2 billion pairs.
When it comes to Yao Ji, it is natural to avoid the founderYao WenchenIn the early 50s of the last century, he was born in Chaoyang, Shantou. As the saying goes, "where there is a tide, there are Chaoshan people, and where there is money, there are tide merchants", perhaps by the strong local business atmosphere, he has been a belly of business since he was a child, and began to sell fritters door-to-door at the age of 9, even if he went to the mountains and went to the countryside in those years, he also did a lot of small business.
At the age of 28, Yao Wenchen returned to Shantou and was assigned an iron job. However, after only three years, he resolutely resigned and embarked on a business journey, opening a restaurant, shining shoes, and selling bicycles, but all ended in failure. In desperation, he had no choice but to open a small daily department store on Chaoyang Farmers' Street, and one product sold particularly well, that is, playing cards, which were particularly popular with small traders and hawkers for leisure time.
Yao Wenchen keenly smelled business opportunities, so he set aside a shelf for seven or eight different models and brands of poker for sale. Later, he directly closed the grocery store and started a wholesale poker business, relying on rented tricycles to walk the streets and alleys to sell, and in less than a year, he achieved full coverage of the Shantou market. As the scale became bigger and bigger, he also started the first poker export business.
In the 90s, foreign poker represented by the American "Bee" card began to enter the Chinese market, quickly attracting the attention of consumers with its comfortable feel and gorgeous packaging. Even if it is more expensive, it is still more cost-effective in general. On the other hand, the domestic poker at that time was soft and collapsed after a few uses, and it felt bad, and it looked broken and dirty.
Yao Wenchen was greatly stimulated and decided to "make the best quality and the most famous poker brand!" He first set up a factory in Shantou, then moved to Shanghai and officially founded Yuchen Poker. In order to improve product quality and efficiency, he imported special paper and ink from Taiwan and the United States, imported professional four-color printing machines from Germany, and spared no expense to recruit professional talents.
The hard work pays off, and the production of "Yao Ji" playing cards is of excellent quality and exquisite patterns, which has been recognized by consumers and successfully opened up overseas markets. In the future, the company continues to increase technology investment, speed up equipment renewal, and strictly control raw materials, the annual cost of paper alone reaches 700 million yuan, and the amount of paper is as high as 100,000 tons.
It is worth mentioning that Yao Ji is the first title sponsor of the Chinese women's football team, and has also sponsored the Shanghai men's volleyball team. In August 2011, it landed on the capital market and became the first listed poker company.
Yao Wenchen is not without complacency, and he is keenly aware that the popularity of smartphones will squeeze the demand for playing cards. Therefore, he tried to achieve diversified transformation, and successively included dozens of companies such as Chengke Technology, Big Fish Competition, Discovery Network, Discovery Play Technology, and Luming Technology, forming the current main business pattern of three major businesses in parallel. In 2019, the gaming business surpassed playing cards for the first time to become the largest revenue and profit**, and in July of the same year, it officially changed its name to Yao Kee Technology.
In 2022, the company achieved an operating income of 391.5 billion yuan, a year-on-year increase of 283%；Net profit 34.9 billion yuan, down 3927%。Playing card sales 103.7 billion pairs, maintaining continuous growth. According to the "2023 Hurun Report", 72-year-old Yao Wenchen has a net worth of 7.3 billion yuan, ranking 861st.
In the first three quarters of last year, Yao Kee Technology's revenue increased by 26% year-on-year94% to 357.1 billion yuan, net profit increased by 90 percent year-on-year81% to 55.8 billion yuan. It is expected to achieve a net profit of 5300 million yuan-6500 million yuan, a year-on-year increase of 52%-86%.