Recently, there has been a heated discussion on social **, and a post exposing the misconduct of McDonald's college students during their winter vacation has become the focus. The post revealed that McDonald's employed college students had serious problems handling food, resulting in a sharp decline in product quality. Netizens broke the news that not only may you eat ice cream poured into the gap of the bottom grid, but also the giant meatloaf and overfilled lettuce hidden in the Big Mac. In the comment area, many netizens shared their bizarre experience of dining at McDonald's, and ridiculed it as the "Ice Cream Man" phenomenon.
To uncover the facts, we spoke to an insider who knows a lot about McDonald's restaurant operations. The insider revealed that the winter and summer vacations are the peak period for college students' part-time jobs, and McDonald's student part-time jobs are not uncommon. However, he insisted that McDonald's has strict training rules and that every employee needs to receive standardized training to ensure product quality and service levels. In the case of "giant meatloaf", he expressed suspicion that the employee might have taken the wrong patty from another product, or that the patty had not been cooked adequately.
McDonald's, on the other hand, is faced with the arduous task of opening stores and expanding stores and matching personnel needs. Global CEO Chris Kempczinski expressed McDonald's ambitions for the future on social media, with plans to grow through investments in new restaurants, technology and digitalization, and global business services. Especially in China, McDonald's plans to add 10,000 new stores in this huge market in the next few years is really impressive.
In response to the bottleneck of talent recruitment, McDonald's has developed two major strategies. First of all, recruit students through multiple channels such as school-enterprise cooperation, job fairs, networks, restaurant stores and internal recommendations to enrich the restaurant talent team. Second, relying on technological change to improve the efficiency of restaurant operations, McDonald's strives to build the world's most productive restaurant operation platform. The introduction of new technologies such as artificial intelligence, automation, and voice ordering aims to make work easier for employees.
The latest strategic cooperation agreement on digital construction also shows that McDonald's is taking a solid step in strengthening the digitalization of the ** chain. In cooperation with Cainiao Group, the accuracy of inventory data has been greatly improved through the application of RFID technology, and the inventory time has been shortened from one hour to 15 minutes. According to rough calculations, a McDonald's restaurant saves 4,350 hours of work per day, resulting in more efficient operations.
Overall, McDonald's has ushered in a new wave of development around the world. However, while expanding its business, McDonald's must maintain the quality of its products and prevent the recurrence of the "Ice Cream Man" phenomenon. To this end, McDonald's has adopted in-depth training and technology upgrading to ensure that every employee has a high level of job skills. This has also become a critical path for McDonald's to the future, dealing with the challenges of business expansion.